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Search: Posts Made By: Benjamin Farthing
Forum: Copywriting 16th March 2018, 09:23 AM
Replies: 24
Views: 486
Posted By Benjamin Farthing
Re: How would you improve this sales flyer?

Instead of listing possible damage to be fixed, I'd play on prospects' embarrassment when guests see those settling cracks, or water damage, or whatever.

I might even lead with that fear. I'd...
Forum: Copywriting 30th January 2018, 11:42 AM
Replies: 26
Views: 503
Posted By Benjamin Farthing
Re: What's your main focus when writing sales copy?

You're dead on.

To build on that:

Not just "what's in it for them," but...

"My offer satisfies their biggest desire."

The mindset I keep when writing copy is that my prospect needs to...
Forum: Copywriting 30th January 2018, 11:29 AM
Replies: 26
Views: 970
Posted By Benjamin Farthing
Re: What's a good time length for a video sales letter ?

The last few VSLs I've written were between 30 and 70 minutes. All in the natural health market.

But you shouldn't be asking if the VSL is long enough. You should be asking if you've successfully...
Forum: Copywriting 30th January 2018, 11:22 AM
Replies: 28
Views: 711
Posted By Benjamin Farthing
Re: Which headline was the winner?

Am I right in assuming that all the credibility & benefits in #1, were also quickly delivered after the headline in #3?

#1 targets, adds credibility, provides a new take on known mechanism...
Forum: Copywriting 21st October 2016, 03:04 PM
Replies: 20
Views: 1,040
Posted By Benjamin Farthing
Re: Every Client Will Appreciate If You Use These 4 Tools For Writing

These seem like okay tools for content writing.

For copywriting, they're only kinda important.

Here's what I mean:

I have a ton of experience writing. I have a degree in it from an Ivy...
Forum: Copywriting 21st October 2016, 02:51 PM
Replies: 8
Views: 209
Posted By Benjamin Farthing
Re: Does the term 'Freelancer' hold negative connotations?

In my experience...

In my social life, calling myself a "Freelance Writer" gets people interested. Probably just because it's novel. A lot of people then try to subtly figure out if I'm broke or...
Forum: Copywriting 13th October 2016, 10:22 AM
Replies: 5
Views: 286
Posted By Benjamin Farthing
Re: [What does it REALLY mean to be a copywriter?]

You share some really fascinating ideas.

I've attributed my success as a copywriter to my ability to empathize with just about anyone. I hadn't ever considered that maybe my ability to break down...
Forum: Copywriting 25th August 2016, 01:14 PM
Replies: 39
Views: 1,040
Posted By Benjamin Farthing
Re: To All The Ugly People (II)...

I'm not allowed over there. :cool:
Forum: Copywriting 25th August 2016, 01:13 PM
Replies: 39
Views: 1,040
Posted By Benjamin Farthing
Re: To All The Ugly People (II)...

So I guess I was misunderstanding the argument.

I'd say reading one book and then launching a career won't work for 99% of newbies. There's simply too many skills to master.

On the other hand,...
Forum: Copywriting 25th August 2016, 12:59 PM
Replies: 39
Views: 1,040
Posted By Benjamin Farthing
Re: To All The Ugly People (II)...

"It's not in how much you "know" as much as it is how much you can sell."

Yes, how much you sell determines your success. But how much you know (partly) determines how much you sell.

An...
Forum: Copywriting 24th August 2016, 12:13 PM
Replies: 39
Views: 1,040
Posted By Benjamin Farthing
Re: To All The Ugly People (II)...

Isn't this a false dichotomy?

It's not "read one book than dive in and learn by doing" vs. "get years of formal training."

Don't most copywriters have a mix of formal training & study AND...
Forum: Copywriting 3rd June 2016, 10:09 AM
Replies: 4
Views: 180
Posted By Benjamin Farthing
I found a fun tool to practice concise, punchy writing

Hey guys, I saw this posted on another forum and figured I'd share.

I know one of the biggest challenges for new writers (and some experienced writers) is writing concisely. In my current...
Forum: Copywriting 13th April 2016, 11:38 AM
Replies: 57
Views: 3,238
Posted By Benjamin Farthing
Re: Explain Like I'm 5: How do I find clients as a newb?

I'm chiming in kind of late here.

I'm a shy introvert. I have social anxiety. Recently I've started seeing a psychologist, and it's helping.

Also, my most recent campaign sold 7 figures.
...
Forum: Copywriting 5th March 2016, 01:16 PM
Replies: 3
Views: 673
Posted By Benjamin Farthing
Re: how to become a perfect article writer ?

You can't.

I just finished reading the Robert Collier Letter Book, and one of the biggest things that stuck out to me was that for ever successful letter he wrote, he wrote several that performed...
Forum: Copywriting 17th February 2016, 04:37 PM
Replies: 2
Views: 531
Posted By Benjamin Farthing
Re: embolding words in vsl's

I underline words or phrases when I can see myself saying them while pounding my fist on the table.

Italicized is when I'd gesture passionately with an open palm.

Bold is just saying something...
Forum: Copywriting 11th February 2016, 03:10 PM
Replies: 9
Views: 986
Posted By Benjamin Farthing
Re: Ideas For My New Project

You're not going to get out of the newbie stage if others do your work for you.

Write it up yourself - probably a few versions of it - and then ask for guidance on improving it.
Forum: Copywriting 10th February 2016, 12:23 PM
Replies: 3
Views: 674
Posted By Benjamin Farthing
Re: Are you a article writer? Where you work?

Oh, my article should be "professional and good."

I now have a richer, fuller understanding of copywriting.
Forum: Copywriting 10th February 2016, 12:20 PM
Replies: 7
Views: 636
Posted By Benjamin Farthing
Re: OK Trash My Copy

I think all this is dead on.

You've got to cater to the people skimming - there's just no way around it.

Your biggest issue is that it's generic. There's a million people promising riches on...
Forum: Copywriting 10th February 2016, 12:13 PM
Replies: 18
Views: 566
Posted By Benjamin Farthing
Re: New Writer Wants Baptism by Fire

Couple words of advice:

On your portfolio page, consider a line beneath the client name saying what sort of business they are. I want to look at what you've done for businesses similar to mine. I...
Forum: Copywriting 10th February 2016, 11:50 AM
Replies: 15
Views: 1,003
Posted By Benjamin Farthing
Re: Trashing bad copy is easy... How about posting a few examples of GOOD?

I was able to find some narrative copy by clicking on the "Story" tab.

I write mostly long form narrative copy, but there's plenty to learn from short form branding copy, product descriptions,...
Forum: Copywriting 8th January 2016, 11:31 AM
Replies: 5
Views: 388
Posted By Benjamin Farthing
Re: How can i use a song in my video in youtube whithout problems?

Start off by googling the difference between "copyright" and "copywriting."
Forum: Copywriting 7th December 2015, 03:15 PM
Replies: 13
Views: 1,266
Posted By Benjamin Farthing
Re: How to write better and why

I'll throw out another random tip:

The strongest, most important idea goes at the end of the sentence.

That's because the way we read, our minds give whatever goes before the period the most...
Forum: Copywriting 7th December 2015, 03:03 PM
Replies: 16
Views: 913
Posted By Benjamin Farthing
Re: Pretty Sales Letters

Experience, that's how.

I've only got about 3 years of copywriting experience, but I can look at a letter and put together a strong list of what it's doing well and what it could do better... all...
Forum: Copywriting 4th December 2015, 11:12 AM
Replies: 9
Views: 1,180
Posted By Benjamin Farthing
Re: The Copywriter's Books / Reading List

Haha, I'm reading your response as I procrastinate writing. Looks like I need to read through my copy again.
Forum: Mind Warriors 3rd December 2015, 03:26 PM
Replies: 10
Views: 610
Posted By Benjamin Farthing
Re: 12 Tips to Massive Success

Wow. "Leave people better than you found them." What a poignant way to think about how I interact with people. Thanks for sharing.
Forum: Copywriting 3rd December 2015, 03:19 PM
Replies: 9
Views: 1,180
Posted By Benjamin Farthing
Re: The Copywriter's Books / Reading List

Quick plug for one of the books you listed under "Mindset"...

The War of Art by Stephen Pressfield quite literally changed my life. The concepts are simple: you don't have to worry about every...
Forum: Copywriting 8th May 2014, 08:27 AM
Replies: 18
Views: 1,520
Posted By Benjamin Farthing
Re: Any advice for your wrist?

Not so far. I've had it over a year and it's holding up fine.
Forum: Copywriting 6th May 2014, 05:28 PM
Replies: 18
Views: 1,520
Posted By Benjamin Farthing
Re: Any advice for your wrist?

I've been trying to keep away carpal tunnel, as much as it keeps trying to show up in my wrist.

The main things that help me:

I wear a wrist brace when I'm typing. Wearing it to bed helps a...
Forum: Copywriting 6th May 2014, 05:24 PM
Replies: 4
Views: 675
Posted By Benjamin Farthing
Re: Graphic Design and Layout

Most of my clients already have their design team.

I just write the copy and give basic design consultation - which words to bold, where to insert images, etc.
Forum: Copywriting 21st April 2014, 04:27 PM
Replies: 12
Views: 1,054
Posted By Benjamin Farthing
"10 Lies Freelance Copywriters Like to Tell You"... Apparently I'm a liar, everyone.

I saw this blog post getting passed around the interwebs:

https://blog.kissmetrics.com/copywriting-lies/

I regularly tell at least 3 of these "lies."

I guess the post is just the author's...
Forum: Copywriting 21st April 2014, 03:50 PM
Replies: 22
Views: 1,595
Posted By Benjamin Farthing
Re: Is copywriting intimidating to you??? Here's the solution (for me at least...)

Don't skip over study. There's so much valuable information out there.

But you're right - you shouldn't wait to start testing. Get a sales page up, and start seeing for yourself what works.
Forum: Copywriting 28th March 2014, 10:25 AM
Replies: 3
Views: 460
Posted By Benjamin Farthing
Re: Are you, were you, an addict?

Well, that plus a ton of practice.

I had a summer job once working construction for a family friend. He was a recovered addict, and hired a lot of recovered addicts (well, mostly recovered).

A...
Forum: Copywriting 26th March 2014, 07:21 AM
Replies: 10
Views: 724
Posted By Benjamin Farthing
Re: Where Did I Go Wrong With This Article?

They're not the same thing, but he's asking how to grab and keep people's attention in his article. There are plenty of copywriting techniques he could use to do that. It's not off topic.
Forum: Copywriting 25th March 2014, 01:24 PM
Replies: 7
Views: 642
Posted By Benjamin Farthing
Re: Critique my sales page?

Shawn hit your main problem right on the head.

To fix it, start with qualifying your prospect. People who want to get out of debt should see your sales page and immediately know it's for them.
...
Forum: Copywriting 25th March 2014, 12:59 PM
Replies: 8
Views: 1,340
Posted By Benjamin Farthing
Re: A Quick Way to Find the Emotional Hot Buttons of Your Market

Shawn, you just gave me the biggest "why didn't I think of that?" moment I've had in a long time.

Whenever I pick up a job in a new niche, I cruise Amazon for book titles and descriptions, and...
Forum: Copywriting 21st March 2014, 01:53 PM
Replies: 5
Views: 645
Posted By Benjamin Farthing
Any copywriter could have told you that...

Research published in the American Journal of Health Promotion showed that advertisements telling smokers why to quit are more effective than ads telling them how to quit.

In fact, even briefly...
Forum: Copywriting 21st March 2014, 01:36 PM
Replies: 5
Views: 595
Posted By Benjamin Farthing
Re: I don't have a products!

Find some PLR to experiment with, or create your own product. Think about what you're good at and passionate about, determine if there's demand in that market, and create a product that offers real...
Forum: Copywriting 17th February 2014, 10:16 AM
Replies: 5
Views: 654
Posted By Benjamin Farthing
Re: Do any copywriters borrow from other fields?

I write fiction. I've been published in several literary magazines (both "high brow" and genre), and I'll be attending an MFA program in the fall.

I could write a dozen posts on how writing...
Forum: Copywriting 2nd January 2014, 03:43 PM
Replies: 57
Views: 6,410
Posted By Benjamin Farthing
Re: "So You Want to Get Clients and Make Big Bucks as a Copywriter?" [How To]

Maybe this is a dumb question, but how would you suggest choosing the companies?

What I'm doing right now, is going through some local magazines and finding ads that I know I could improve.
...
Forum: Copywriting 12th December 2013, 02:57 PM
Replies: 4
Views: 607
Posted By Benjamin Farthing
Re: My Story... Is Your Story (Archetype Resonance)

I think this is most important.

Everything else - demographic info, beliefs, fears - it all leads to this.

What do I value?

Show them that the offer is what they value, and the product sells...
Forum: Copywriting 10th December 2013, 03:50 PM
Replies: 7
Views: 668
Posted By Benjamin Farthing
Re: What's the difference between a VSL and a salesletter?

Unless you've got experience and equipment, don't record the audio yourself. You can hire decent voice actors on Fiverr, or fantastic voice actors on Voices.com

And yes, you'll need to make...
Forum: Copywriting 3rd December 2013, 05:27 PM
Replies: 15
Views: 974
Posted By Benjamin Farthing
Re: RATE my Copy

I enjoy scantily-clad, upside-down firewomen as much as the next guy, but I'm not sure they're relevant here.

Make your offer more specific.

What are you actually offering?

Website copy?...
Forum: Copywriting 3rd December 2013, 12:44 PM
Replies: 6
Views: 726
Posted By Benjamin Farthing
Re: Help! I Have Plenty Of Rocket Fuel, But No Rocket To Put It In!

I don't think you'll ever find a job where you love every single aspect of it.

But it sounds like you'd enjoy a role as a freelance sales rep. Do what Steve said, or contact businesses online.
...
Forum: Main Internet Marketing Discussion Forum 2nd December 2013, 03:16 PM
Replies: 35
Views: 806
Posted By Benjamin Farthing
Re: Poll: What is Full Time Income to you?

It depend on a lot. Cost of living is different in different places. Plus, as a single guy with roommates, I could live on about $15k a year, although I'd rather not. Assuming I one day have a...
Forum: Main Internet Marketing Discussion Forum 27th November 2013, 09:44 AM
Replies: 30
Views: 915
Posted By Benjamin Farthing
Re: Freelancers and Freelance Jobs Online

Fixed rate. I'm not selling my time, or a wordcount. I'm selling my expertise and talent.
Forum: Copywriting 26th November 2013, 03:36 PM
Replies: 15
Views: 973
Posted By Benjamin Farthing
Re: Does this sound practical, or is it just me?

It'd still be easier to market your services to people who already believe in them. If you have to convince people of your worth, they'll doubt your worth through the entire project.

Why not take...
Forum: Copywriting 26th November 2013, 01:58 PM
Replies: 38
Views: 3,507
Posted By Benjamin Farthing
Re: Would you like to see and hear Frank Kern's thinking behind his latest sales letter?

That was one of the most helpful resources I've found yet. Thanks, Ewen.

Can anyone point me to more "how & why" sales letter walkthroughs like that?
Forum: Mind Warriors 25th November 2013, 12:56 PM
Replies: 0
Views: 408
Posted By Benjamin Farthing
Lightbulb So I dreamed I was Thor...

I'm going to share a bizarre dream I once had. Hear me out.

I was working at a construction site, building a house. For some reason, I was entrusted with Mjolnir, the hammer of Thor.

Then the...
Forum: Copywriting 25th November 2013, 12:54 PM
Replies: 9
Views: 771
Posted By Benjamin Farthing
Re: Are You A Joe?

I'm going to share a bizarre dream I once had. Hear me out.

I was working at a construction site, building a house. For some reason, I was entrusted with Mjolnir, the hammer of Thor.

Then the...
Forum: Copywriting 21st November 2013, 12:53 PM
Replies: 1
Views: 561
Posted By Benjamin Farthing
Why I'll Never Underbid Again

I've been at this freelance copywriting thing for about a year.

Some months I've felt rich...

But some I wondered how I'll ever pay off my student loans.

Back in July, I got hit with some...
Forum: Copywriting 23rd October 2013, 11:22 AM
Replies: 7
Views: 654
Posted By Benjamin Farthing
Re: After Months of Lurking and Studying, I'm Ready For a Critique

Your headline is too vague.

The Christmas Web slows down chaotic Christmas mornings so you can make lasting memories.

You get that across in the copy, but not in the headline.

Identify your...
Forum: Copywriting 18th October 2013, 01:57 PM
Replies: 6
Views: 1,066
Posted By Benjamin Farthing
Re: Using superlatives in Your headlines or ad copy

Superlatives with proof are great.

Without proof...

Superlatives are least likely to succeed.
Forum: Copywriting 15th October 2013, 03:59 PM
Replies: 3
Views: 516
Posted By Benjamin Farthing
Re: One Thing You Can Do with Clients Who Have Little Proof

Just be careful with the legal issues.

Celebrities are entitled to financial benefits from being celebrities - and that includes using their fame to boost sales. We can't suggest that anyone...
Forum: Search Engine Optimization 14th October 2013, 10:39 AM
Replies: 13
Views: 723
Posted By Benjamin Farthing
Re: Thesis about Internet marketing/SEO

What about SEO & internet marketing?

If you're writing a paper, you need something more specific.

Most research papers are something like, The Effect of X on Y.

What X's and Y's of internet...
Forum: Copywriting 14th October 2013, 10:33 AM
Replies: 10
Views: 874
Posted By Benjamin Farthing
Re: Do you use 'The Elements of Style' in your copywriting?

As long as you know why you're breaking the rules, it's okay to break 'em.

We should know the rules Elements of Style puts forth (and any copywriter worth his salt does - whether he realizes it or...
Forum: Mind Warriors 9th October 2013, 09:36 AM
Replies: 20
Views: 747
Posted By Benjamin Farthing
How to get started in the morning?

Discussion time:

Those mornings when you feel like you haven't slept at all...

how do you get yourself out of bed and get to work?

I want to hear everything, whether it's practical, mental,...
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