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Forum: Copywriting 28th November 2013, 10:32 AM
Replies: 38
Views: 3,494
Posted By Raydal
Re: Would you like to see and hear Frank Kern's thinking behind his latest sales letter?

If you've been in sales for 15 years then you are NOT new to copywriting. :)

Copywriting is just selling in print, but the psychology is the same, and your
analysis was spot on. The implied is...
Forum: Copywriting 24th November 2013, 01:28 AM
Replies: 6
Views: 597
Posted By Alex Cohen
Re: Who to study for B2B and other logical environments

Yes, I understand all that.

Here's the fact of the matter... the more you stoke the driving emotion(s) of your prospects, the more you'll sell.

I'm not saying be hypey. I'm not saying be...
Forum: Copywriting 13th November 2013, 04:13 PM
Replies: 7
Views: 1,075
Posted By gjabiz
The number one thing WRONG with Warriors, including copywriting ones...

The number one thing WRONG with Warriors (including Copywriting Ones)…

First thing, shout out to Rick Duris, for his post about Black Friday profits (THANKS Rick), which triggered my chain of...
Forum: Copywriting 6th November 2013, 04:43 PM
Replies: 25
Views: 1,720
Posted By Daniel Scott
Re: NLP and other psychological tactics in sales copy

I just love how NLP takes things that have been around forever and slaps a name on it to "make it NLP."

Notwithstanding NLP as a science has been widely discredited by tons of respected scientific...
Forum: Copywriting 24th October 2013, 08:00 AM
Replies: 17
Views: 1,318
Posted By max5ty
Linda Called This The Best Tip Of The Day...

There's only a few people in this world that give a shit about your success.

I mean really care.

Sure, there are those that want to sell you something to make you successful. They'll promise...
Forum: Copywriting 18th October 2013, 11:20 AM
Replies: 11
Views: 1,202
Posted By gjabiz
How one man in MO made over 10 million dollars from a single piece of paper...

We like to call it Toll Positions or Toll Booth marketing. The man in Missouri makes nothing, ships nothing, does nothing but receive monthly checks averaging over $150,000.00 a MONTH for the last 7...
Forum: Copywriting 18th October 2013, 07:15 AM
Replies: 11
Views: 1,202
Posted By shawnlebrun
Re: Getting rich by licensing products

Before I opened up my ad agency last year... I was doing a lot of work promoting my own Clickbank products and also writing copy for Clickbank product owners.

At one point, I was talking to...
Forum: Copywriting 16th October 2013, 12:26 PM
Replies: 36
Views: 1,838
Re: Why Good Copywriters Are Broke

If you need clients on the hurry up...

Send your chosen audience a flyer or a postcard.

It really is that simple.

And there is no need to ever go broke.


Steve
Forum: Offline Marketing 24th September 2013, 04:00 PM
Replies: 29
Views: 1,640
Posted By Doran Peck
Re: Is mail not effective anymore?

"He gets around 10 searches per month and converts 9 of those visits to sales."

Those numbers are really tiny and unimpressive, generally.....but comparatively I understand that depending on...
Forum: Offline Marketing 23rd September 2013, 03:15 PM
Replies: 29
Views: 1,640
Posted By Doran Peck
Re: Is mail not effective anymore?

Sorry but that is wrong....and here's why.

You can do all the SEO you want and get to page one for your local business....but your still massively crippled as far as marketing because the ONLY...
Forum: Copywriting 20th August 2013, 05:44 PM
Replies: 8
Views: 826
Posted By Jonwebb
Re: "Write to sell not to impress"

to those correcting my grammar...

thank you.

often times I get lazy and don't proof read before i write on these forums. ( or any other forum for that matter). maybe the embarrassment that I...
Forum: Copywriting 19th August 2013, 09:52 AM
Replies: 8
Views: 826
Posted By BrianMcLeod
Re: "Write to sale not to impress"

Write to sale?

Right to FAIL.
Forum: Copywriting 14th August 2013, 02:21 PM
Replies: 34
Views: 2,383
Posted By DavidG
Re: What are some of your "wow" books?

the WAR of ART by Steven Pressfield.
Forum: Copywriting 13th August 2013, 11:42 AM
Replies: 27
Views: 943
Posted By Raydal
Re: What Do You Guys Think?

I sympathize with the views given about using humor in copy
but in advertising when everybody else is good then bad is better.

It has to do with what Schwartz refers to as states of prospect...
Forum: Copywriting 12th August 2013, 01:54 PM
Replies: 24
Views: 1,695
Posted By gjabiz
You would be remiss not to include marketers who built businesses on their copy.

Consider that Robert Collier sold millions of dollars of products during the Great Depression, with unemployment as high as 25% how could he not be one of the greats? Almost all by sales letters...
Forum: Copywriting 11th August 2013, 08:00 PM
Replies: 5
Views: 622
Posted By Alex Cohen
Re: Great Chevy Ad

About 10 years ago, my younger daughter bought a new Cavalier. After she had it for a while, I asked her how she liked it.

She liked it just fine... except for the Chevy logo on the grill. She...
Forum: Copywriting 11th August 2013, 04:22 AM
Replies: 5
Views: 622
Posted By ewenmack
Great Chevy Ad

Enjoy!
Ewen

Chevrolet Commercial - Chevy Runs Deep - My Dad's Old Car 1965 Impala - YouTube
Forum: Copywriting 27th July 2013, 06:34 AM
Replies: 25
Views: 1,712
Posted By max5ty
Re: CopyWRITING dead?

Its' ok...

You probably don't know any better.

Couple things:

Obviously someone will point out that copywriters write scripts for VSLs.

But, did you know there's a whole world of...
Forum: Copywriting 26th July 2013, 04:00 PM
Replies: 25
Views: 1,216
Posted By BrianMcLeod
Re: What makes a great copywriter?

http://i1.kym-cdn.com/photos/images/original/000/056/801/This-is-why.jpg (http://knowyourmeme.com/photos/56801-this-is-why-we-cant-have-nice-things)
Forum: Copywriting 26th July 2013, 02:19 AM
Replies: 25
Views: 1,216
Re: What makes a great copywriter?

Hey Joe,

THANK YOU SO MUCH for sharing this here! I also owe you thanks for sharing the David Choe piece here as well, you stud. :)

Part of me wants to say that John Carlton was where I heard...
Forum: Copywriting 25th July 2013, 11:22 PM
Replies: 25
Views: 1,216
Posted By joe golfer
What makes a great copywriter?

Lewis from MyNoteTakingNerd.com addresses a question that came up on Colin's Cult of Copy (https://www.facebook.com/groups/cultofcopy/) group: What makes a great copywriter?

Why Some Copywriters...
Forum: Copywriting 24th July 2013, 04:42 AM
Replies: 6
Views: 711
Posted By ewenmack
Re: Refining copy focused at selling customer referral programs to online retailers

Have to leave the term referral program out
because it doesn't advance the sale, it actually stops it.

It's a too big of a concept which can be confusing,
misunderstood or had a negative...
Forum: Copywriting 21st July 2013, 03:13 PM
Replies: 27
Views: 972
Re: Writing Copy for the Web

And the good people waited in eager anticipation...whispering in hushed tones tinged with a touch of sarcasm "Thank goodness another copywriting website AND a newsletter to wade through"

But said...
Forum: Copywriting 13th July 2013, 10:31 AM
Replies: 16
Views: 1,381
Posted By Memetics
6 techniques from rhetoric to supercharge your conversion rate (and why they work)

Rhetoric...Rhetoric has had a very long and very illustrious history in the art of persuasion. Dating back and beyond the time of the ancient Greeks and Romans whom we now associate with its...
Forum: Copywriting 12th July 2013, 12:13 PM
Replies: 7
Views: 879
Posted By Mr. Subtle
Forum: Copywriting 23rd June 2013, 06:11 AM
Replies: 8
Views: 989
Posted By The Copy Nazi
This Headline Trounces All Others - Guaranteed

In the early Sixties "Printer's Ink" magazine asked copywriter Howard Luck Gossage to contribute to a feature they were running - "The ad I'll never forget".

Gossage was very impressed by a spot...
Forum: Copywriting 23rd June 2013, 02:17 AM
Replies: 13
Views: 1,090
Posted By The Copy Nazi
Re: Unique Selling Proposition

All this USP stuff is terribly old-fashioned. That goes back to Rosser Reeves in the early Sixties.

Unless you want to sound like Don Draper or that idiot Pete Campbell...what you should be...
Forum: Copywriting 21st June 2013, 04:21 AM
Replies: 15
Views: 1,187
Posted By The Copy Nazi
Re: Please Help With Short B2B Restaurant Letter

Go for the jugular. Get every one of your prospects. Forget email. Forget snail mail. Fedex the owner and/or the Chef something standout. Something tangible they have to sign for. Something in a box....
Forum: Copywriting 19th June 2013, 02:13 PM
Replies: 8
Views: 680
Posted By shawnlebrun
Re: Looking For Warriors To Critique My Brick & Mortar Website

Justin,

Well, instead of just telling you it sucks... maybe this will help.

First, start at the end and work backwards.

You want them to call or email you?

What is the preferred contact...
Forum: Copywriting 18th June 2013, 01:22 PM
Replies: 18
Views: 1,284
Posted By The Copy Nazi
Re: Drayton Bird Unplugged: Wisdom, War Stories and Slashing Wit

OK. I'll keep going. BTW - it's not that I "like to mix it up in here" - it's that I won't suffer fools. I don't actually enjoy arguing - drains me.

There's some very good stuff in this webinar....
Forum: eCommerce Sites, Wholesaling & Drop Shipping 17th June 2013, 09:53 PM
Replies: 69
Views: 7,882
Posted By doomer
Re: What to Sell on Ebay?

The process is good, but those margins are too small to be sustainable. What happens when a few of these cheap Chinese keyboards are defective? Returns? They will happen with Chinese electronics,...
Forum: Copywriting 11th June 2013, 02:24 PM
Replies: 62
Views: 3,835
Posted By Alex Cohen
Re: Do you do what Ben Settle says?

Positioning can trump proof.

Years ago, when I was a new business broker and had no results to claim, I found that approximately half of the sellers who contacted me to list their businesses...
Forum: Copywriting 10th June 2013, 11:40 PM
Replies: 62
Views: 3,835
Posted By Alex Cohen
Re: Do you do what Ben Settle says?

A sequence designed to build trust. It's a mix of content, polarity, engagement, emotion stirring, and launch.

Sorry I can't reveal more here on the forum, because I consider the sequence...
Forum: Copywriting 7th June 2013, 06:18 PM
Replies: 18
Views: 1,284
Posted By BrianMcLeod
Drayton Bird Unplugged: Wisdom, War Stories and Slashing Wit

I'm excited, humbled, proud and, honestly, a little star-struck to announce an incredible evening with direct-marketing legend Drayton Bird for the June 2013 Fast Effective Copy Live Monthly Training...
Forum: Copywriting 7th June 2013, 03:45 PM
Replies: 10
Views: 759
Posted By travlinguy
Re: If companies had realistic slogans...

Microsoft: Eventually, we get it right...
Forum: Copywriting 7th June 2013, 01:29 PM
Replies: 10
Views: 759
Posted By Mark Pescetti
Re: If companies had realistic slogans...

11 years ago, I bought a used Saab from a dealership in Marin County and drove it back up to Mount Shasta (about 4 hours north of San Francisco.)

I spent $4,500 on the car.

And I'll tell you, I...
Forum: Copywriting 6th June 2013, 01:19 PM
Replies: 9
Views: 851
Posted By Drez
Arrow How Americans Speak English Totally Differently From Each Other

My son sent this to me and I found it really interesting.

Even when we speak the same language (English) we can sometimes have trouble actually understanding each other.

Check out these maps...
Forum: Copywriting 6th June 2013, 10:07 AM
Replies: 10
Views: 759
Posted By angiecolee
If companies had realistic slogans...

Ran across this Buzzfeed post from Copyranter (http://www.buzzfeed.com/copyranter/if-companies-had-realistic-slogans) and couldn't help but share.

Got any of your own to add?
Forum: Copywriting 5th June 2013, 09:37 AM
Replies: 13
Views: 808
Posted By directmaildude
Re: Where do you think the average Joe/Joan wants to see ads...

You're not missing anything. The results of that study show absolutely ZERO correlation between stated preference and behavior.

Kind of reminds me of the old Gary Halbert saying about how the...
Forum: Copywriting 5th June 2013, 12:11 AM
Replies: 13
Views: 837
Posted By joe golfer
The Problem With Direct Response?

This author says branding is measurable and, "The case for direct response marketing is logical: Why waste money on lots of fuzzy concepts when you can directly spur sales and get clear, measurable...
Forum: Copywriting 4th June 2013, 07:37 PM
Replies: 13
Views: 808
Posted By Alex Cohen
Re: Where do you think the average Joe/Joan wants to see ads...

They laughed at Christopher Columbus' theory that the earth was round.

They laughed at Chester Greenwood's earmuffs.

They laughed at Henry Ford's Model T.

They laughed at Matt Drudge's news...
Forum: Copywriting 4th June 2013, 07:28 PM
Replies: 13
Views: 808
Posted By Alex Cohen
Re: Where do you think the average Joe/Joan wants to see ads...

It's not what people (consumers or marketers) prefer.

It's what consumers respond to that counts.

Alex
Forum: Copywriting 31st May 2013, 03:52 PM
Replies: 14
Views: 851
Posted By RedShifted
Re: I NEED HELP Picking A Website Name! (the only thing I ever ask on here)

100% correct & thank you for setting the record straight. You gave us a name that has now turned into a successful family business for me & my brother.

I'm sure you didn't think much of it at the...
Forum: Internet Marketing Product Reviews & Ratings 30th May 2013, 02:32 PM
Replies: 32
Views: 9,704
Posted By Tom Reed
Re: Office Autopilot or Premium Web Cart or Other???

This is always a strange point that people make and it's half true... but not really true.

You do not have to "login" multiple times.

All you have to do is login 1 time and then navigate...
Forum: Copywriting 11th May 2013, 04:21 PM
Replies: 10
Views: 1,726
Posted By TaraCarson
Re: Warning: Major Disposable Income Shift Coming Says Doberman Dan

Superman and Star Trek look like they'll be good. :)

A friend and I did an experiment last year to test a theory about price-value perception. We created a "high end designer sunglasses" brand out...
Forum: Copywriting 9th May 2013, 09:53 AM
Replies: 8
Views: 884
Posted By Mr. Subtle
WHOA! Is this scary or what? ...

WARNING: This is what happens when Gin makes contact with brain cells:

http://i41.tinypic.com/vh9fdh.jpg
Forum: Copywriting 7th May 2013, 08:50 AM
Replies: 3
Views: 1,107
Posted By shawnlebrun
To Kenneth Strong

When I was a police officer back in 1995... I felt a closer brotherhood to all my fellow police officers.

These days, as a copywriter and internet marketer... I feel a special bond and almost...
Forum: Copywriting 6th May 2013, 05:49 PM
Replies: 14
Views: 830
Posted By DanteRomero
Re: Naming Products.. Any Tips?

There's no contest. What you need is, without a doubt, "Positioning" by Ries and Trout. Also "New Positioning" and "Positioning Revisited" by the same authors. And toss in "The Irresistible Offer" by...
Forum: Copywriting 19th April 2013, 02:08 PM
Replies: 11
Views: 831
Posted By Alex Cohen
Re: Are Keywords always King?

No, chances are you haven't given SEO a second thought.

You've either direct-linked with paid traffic OR you've presold (presell page, autoresponder series, etc.).

“If your business model...
Forum: Copywriting 26th March 2013, 03:09 PM
Replies: 7
Views: 858
Posted By The Copy Nazi
Being on target is much more important than...

...being facile with words.

Gary Halbert

- - -

A bagpiper was asked by a funeral director to play at a graveside service for a homeless man. He had no family or friends, so the service was...
Forum: Copywriting 26th March 2013, 12:58 PM
Replies: 50
Views: 2,978
Posted By The Copy Nazi
Re: What would you call writers with no formal copywriting experience calling themselves "copywriter

Who said you need "formal training" or "mentoring" before you call yourself a copywriter? In fact you're probably better off flogging Happy Meals at McDonalds or cleaning car windows at traffic...
Forum: Copywriting 26th March 2013, 01:18 AM
Replies: 21
Views: 1,281
Posted By The Copy Nazi
Re: The Death of the 30 Second TV Spot

Of course. Agreed. He's an Ad Man and he's being deliberately provocative, looking to be noticed and get some link-bait. These guys must spend time before their conferences thinking "Now what can I...
Forum: Copywriting 23rd March 2013, 07:48 PM
Replies: 17
Views: 2,985
Posted By dancaron
Re: Any thoughts on MindValley and their sales pages?

I've come to the conclusion that the reason people buy has very very little to do with long copy vs short copy, or slick graphics vs ugly graphics... In my opinion, only thing that really matters is...
Forum: Copywriting 23rd March 2013, 01:16 PM
Replies: 4
Views: 858
Posted By CopyMonster
Re: Ogilvy Confirms It! I've Got a Winner

Easy-peasy... show her a weight loss ad or two.
Forum: Copywriting 22nd March 2013, 11:55 PM
Replies: 4
Views: 858
Posted By Bruce Wedding
Ogilvy Confirms It! I've Got a Winner

Ogilvy said, "The consumer is not a moron, she is your wife."

In my case, ex-wife, but I gave her a sneak preview of my newest scribble VSL (weight loss product). I haven't even gotten to the...
Forum: Copywriting 14th March 2013, 07:04 PM
Replies: 10
Views: 1,451
Posted By Alex Cohen
Re: What are all the 25 MARKETING HOOKS????

Oh gosh... do I have to?? :)

53. Dare
54. Logical fallacy of false dilemma


Alex
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