I just finished a detailed overview of Google TrustRank including what it is, why it matters and 7 ways to increase TrustRank.
Why does it matter?
TrustRank is an increasingly important signal that Google uses to determine how trustworthy your site is. The more trustworthy it is, the higher Google will rank your site.
Check it out here:
--- > 7 Shortcuts to Increase your Google TrustRank
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