Take a moment to appreciate the number of social media platforms. Really think about it. You probably have a Facebook company page and maybe a Twitter one as well. You're not sure Twitter is working for you at all, by the way. But you've probably heard that Snapchat is huge and super-cheap, while Instagram actually drives more sales than Facebook... Then again, you personally only visit Reddit sometimes (besides Facebook, of course), isn't most of your target audience more like you?..
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