Soft Micro Conversions: The Little-Known, Conversion-Assisting Factors that You Might Be Ignoring
You're tracking the big stuff.
The 'macro conversions' like form submissions, phone calls, and product purchases.
But lying in between those are micro-conversions, the critical yet 'under the radar' site actions that ultimately drive success.
When done right, they can accelerate purchases by helping consumers over each potential hesitation or objection (before they arise).
But when you get them wrong, they can self sabotage your efforts by erecting a big, giant, conversion roadblock between consumers and their end goal.
Here's what they are, how to find them, and how to make sure they aren't sinking your sales.
Continue Reading on blog.kissmetrics
The 'macro conversions' like form submissions, phone calls, and product purchases.
But lying in between those are micro-conversions, the critical yet 'under the radar' site actions that ultimately drive success.
When done right, they can accelerate purchases by helping consumers over each potential hesitation or objection (before they arise).
But when you get them wrong, they can self sabotage your efforts by erecting a big, giant, conversion roadblock between consumers and their end goal.
Here's what they are, how to find them, and how to make sure they aren't sinking your sales.
Continue Reading on blog.kissmetrics
