Ecommerce Copywriting: How to Conduct Copy Research to Boost Sales

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Ecommerce copywriting comes in many forms, but is rarely discussed outside of product descriptions.

Value propositions, microcopy, Facebook ads, promotional emails--all of these rely on copy to capture attention and convert visitors into buyers. Yet, many ecommerce sites are "just winging it" when it comes to copywriting.

The good news is that there's a 4-step process that professional copywriters use to craft persuasive copy and improve conversions--one that you can steal and use for yourself.

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#boost #conduct #copy #copywriting #ecommerce #research #sales
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  • Profile picture of the author MarieCrist
    Well, copywriting is quite good thing for boosting the popularity of the service or product. But the main thing every copywriter should do is to write unique, useful texts for attracting people. Of course there are too many nuances concerning this stuff. You must watch your texts for not being stolen etc. but anyway good and informative texts are rare now.
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