Ecommerce Copywriting: How to Conduct Copy Research to Boost Sales
Value propositions, microcopy, Facebook ads, promotional emails--all of these rely on copy to capture attention and convert visitors into buyers. Yet, many ecommerce sites are "just winging it" when it comes to copywriting.
The good news is that there's a 4-step process that professional copywriters use to craft persuasive copy and improve conversions--one that you can steal and use for yourself.
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MarieCrist -
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