Is Facebook dead for ecommerce?

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I am running two Facebook page, one for a clothing line, and one for an ecommerce fashion shop.
When we started up about 2,5 years ago, our pages gave a lot of organic reach, and lead to a lot of conversions.
Seeing this, Facebook became our main marketing focus point, and we spent A LOT on ads to get relevant followers. One of the pages now have 50K followers, and the other has 25K.
However, after Facebook changed their algorithm again and again, our posts have pretty much 0 organic reach. They are shown to 150-1000 of our followers, unless we pay to boost posts, which has become increasingly expensive.
Now it feels like we've wasted a lot of money on these followers, which now seem to be useless.
Big news sites/blogs seem to still get a large organic reach, but us brands really got screwed.

Is Facebook dead for us in ecommerce?
#social media #dead #ecommerce #facebook
  • FB is very much alive when it comes to ecom.
    Don't do boasted posts = waste of $$$, even thou the organic reach is down try post 2-3 daily, also run TARGETED ads to an offer - ...Make me want to buy from you!! Also dont try to sell directly, try creating a buzz around that post.
    You can run a 5 dollar ad as testing to see who's actually engaging with your posts, use FB tracking pixel, insights to see where your buyers are coming from.
  • FB is alive, if you can PAY for it. All the free marketing on FB is GONE. They have it set now so that even if you have thousands of followers and likes, only a TINY fraction of those people see your posts when you put them out there organically. Used to be, everyone would see them. That's why you had the stupid like page in the first place. But now, if you don't PAY for the post to be seen, it's not seen. But if you are willing to pay, the targeted traffic is scary good. FB knows WAY too much about us.
  • I wouldn't say its dead, but it is definitely on life support. What facebook did is really mean, a lot of people spend a lot of money to get facebook fans, which they now can't even reach. No good, facebook.
  • Try to post engaging content - if your posts get a lot of interactions or likes, your organic reach increases. With 50k fans, you should be able to get 3-5k organic reach as long as you get some interaction on those posts. 0 interaction to facebook means it's not an interesting post so they are not going to give it any reach.
  • You might be able to get more than that. I have posts on my 5 - 8k pages getting that kind of organic reach. My 30k page is getting a lot more than that.
  • NO ! Facebook is really good social media website for business.

    If you are get more traffic on your facebook page, regularly update news, new product,something new in your facebook page. So that people come in your page and like your product.
  • Facebook is improving its targeting section for marketers ,they have introduced pretty good options
  • Facebook is really good social media website for business.
  • Increase the amount of times you post a day. I just revived a Fan Page. The biggest key to getting those fans to interact with your content and engage is to get them to "Like" and "Get Notifications" that will help them to see your posts in their feeds.

    Once I announced it in 2 of my Fan Pages and ramped up my posts to 1 post ever hour/2 hours things immediately turned around. If you are posting that way and doing a promoted post then you should get your engagement back up and becoming more profittable.
    • [1] reply
    • Cool, thanks.
      Having a hard time finding enough relevant things to post though.. I also have to think about branding, so to keep posting funny memes etc won't really get me there.
      Any insights/views on this? How relevant do the posts need to be?
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    Is Facebook dead for ecommerce?

    I am running two Facebook page, one for a clothing line, and one for an ecommerce fashion shop. When we started up about 2,5 years ago, our pages gave a lot of organic reach, and lead to a lot of conversions. Seeing this, Facebook became our main marketing focus point, and we spent A LOT on ads to get relevant followers. One of the pages now have 50K followers, and the other has 25K.