Strategy for Discothek/Partys?

2 replies
Hi friends,

im doing marketing for some discotheks and partys and i would like to know if you have some additional possibilitys for marketing. at the moment im doing spam via private messaging to target members and facebook ads. Ofcourse im creating an event for each weekend and we do promotion in the club, so the guests can invite their friends to the events to get some free drinks. what chances you think are there to work with groups or making some fake sites and inviting via custom audiences? Which additional things to facebook can work?

Would be nice if you have some additional ideas

Greets Nils
#discothek or partys #strategy
  • Profile picture of the author partyfavor
    Hey man. Clubs and parties are my specialty.
    I can say right off the start, spamming people that you don't have a connection with or making fake sites just isn't going to work at all.

    You can't fake it in this industry and get people to come out to the dub. There needs to be some smart marketing, smart targeting and engagement. And the event has to be developed so that people actually want I come out and party there.

    They will spend there money elsewhere if you don't do that.
    Check out my signature, the blog has some great ideas and feel free to ask me some questions here!

    Nightclub + Bar Marketing Expert. Author.
    Producing Live Events, Digital Creative Agency to Nightclubs, Marketing Consultant to Nightlife Industry. (

    TV Host: Interviewed Lady Gaga, Tommy Lee, Richard Branson, Deadmau5, and more.

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  • Profile picture of the author Triplescan
    The fake sites idea is not such a good one. You want to have a real, responsive audience who will actually come to your parties. Keep going with the Facebook events, create a page for the parties, post there related images, clips, memes, funny things in general. Offer some vouchers to a number of users who will have to share, like and comment on your event. Things that ask for user involvement are the key. Good luck!
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