When do you stop a FB ad?

Man if you have 5000 impressions and 0 conversions you are doing something wrong. It either is that you are targeting the wrong audience, have the wrong ad or your landing page is not congruent with you ad.

Still not having a single conversion from so many impressions is actually not normal. You should stop your add if you are not having a positive ROI from it. This means that if it costs you $1 to get a lead and you are making $0.8 from each lead you need to stop it and find one that at least breaks even.

It's all about testing and tweaking, once you find an ad that breaks even on your advertising then it's time to invest more money in it.

I would suggest you stop that ad because it's not getting you results and keep testing until you find one that works.

Hope this helps,
Esteban

Thanks for the feedback. I've had about 2000 impressions with an approx 6.5% CTR I'm gonna stop the ad and redesign it. I'm unsure why I get so many clicks but no conversions.

Does your ad bring more curiosity than actually offering something?

6.5% CTR might just be fine. Dont forget that many people are doing tee spring campaigns. It's not always the ad that's causing the problem.

That happens a lot in the niches that have been hammered hard. People will like the shirt because they like the subject matter and may even click through to check it out, but unless the design and/or the concept is something unique, they don't pull the trigger.

Lately, I've been running my ads up to between $20 and $30 for each ad before I make a decision as to whether to pull the plug or not. If they aren't getting a decent clickthrough rate after the first $10 bucks, I'll kill the ad. For the ads that are getting a good clickthrough rate, I like to get at least a hundred clicks before I make a decision. I used to make a decision after $10 for all of my ads, but lately I've hit a few slow developers that took a couple days to pick up steam and ended up being nice earners.

In the end, the only thing that matters is whether or not the shirt is turning a profit. If you're making sales, keep the shirt running. If not, reboot and try something else.

Design, price and targeting is everything, if it doesn't convert then don't force it. Facebook Marketing can be very good targeting some of the best there is.

Do you use the conversion pixel for checkouts? I've heard it doesn't work correctly...?

The conversion pixel works exactly the way Facebook intended it to. As long as it's set up correctly, it fires every time someone who saw your ad due to your paid advertising clicks through to Teespring and makes a purchase.

One thing to keep in mind is your ad will get organic traffic due to likes, shares and people getting tagged by those who saw your ad via paid advertising. When these people make a purchase, the conversion pixel won't fire. Without the conversion pixel, it's impossible to determine which ads are working and which ads aren't when you have multiple ads running to a single shirt. You could end up pouring a lot of money down the drain without realizing it.

There are courses on how to market Teespring tees, maybe try one of them first. Learning by trial can get very expensive.