Measuring the Success of Different Facebook Campaigns

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I do client work. And recently, I've had clients who want to drive traffic to their fan page and for different reasons.

One might want to both build a fan base, promote a coupon to their product on a custom tab, and build an email list by driving traffic to another tab or to an off-site squeeze page.

So what do you tell the client when they ask how you're going to measure the success of these 3 types of campaigns?
#campaigns #facebook #measuring #success

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