Facebook Ads Cost per Website Click waaay higher than CPC. Why??
So i'm running some Facebook ads with the purpose of Website Clicks. The ad itself is a link to the website (so the photo in the post links to my website). The ad manager is reporting 45 clicks yesterday ($0,23 CPC ), but only 14 Website Clicks ($0,72 Cost Per Website Click). How is that possible? There's basically nowhere else to click than the link. How can they track that many clicks, with that few website clicks? I'm paying per click, but somehow not getting website clicks...