social media question that needs a strategy
We have a client, which is a rather successful business offering large and small companies all over the world a creative service that is provided by contractors who have creative skills that we use to fulfill the needs of our client's marketing projects.
We want to push forward with a robust social media campaign, however we have plenty of contractors and at this time need to engage with more clients to keep the workflow growing at a steady pace. Our goal is to socialize with more potential clients who need the creative services of our contractors without directly engaging our contractors with the clients....hence, cutting us out of the business equation.
My question is how we might use our social media outlets to gather more leads in the industry, without giving away our leads to the contractors who provide our content/service? For example, if our company offered graphic design solutions for large marketing firms, what would be a social media strategy to connect with more marketing firms without directly promoting our services in a way that would allow the graphic designers we hire to go directly to the marketing companies we are targeting to get more business? Or the marketing companies we service to go directly to the graphic designers we hire?
We love the idea of social media, however don't want to be cut out of the equation of offering a service we have developed over decades and feel like we provide many personal touches that are unequal to what our contractors could provide without our knowledge of the industry.
We want to push forward with a robust social media campaign, however we have plenty of contractors and at this time need to engage with more clients to keep the workflow growing at a steady pace. Our goal is to socialize with more potential clients who need the creative services of our contractors without directly engaging our contractors with the clients....hence, cutting us out of the business equation.
My question is how we might use our social media outlets to gather more leads in the industry, without giving away our leads to the contractors who provide our content/service? For example, if our company offered graphic design solutions for large marketing firms, what would be a social media strategy to connect with more marketing firms without directly promoting our services in a way that would allow the graphic designers we hire to go directly to the marketing companies we are targeting to get more business? Or the marketing companies we service to go directly to the graphic designers we hire?
We love the idea of social media, however don't want to be cut out of the equation of offering a service we have developed over decades and feel like we provide many personal touches that are unequal to what our contractors could provide without our knowledge of the industry.