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Best pricing method for Facebook ads

by DermotByrne1
5 replies
Hey guy's.
I'm running a facebook ad to a squeeze page for listbuilding in weight loss market. Which is the best pricing method; optimise for impressions, optimise for clicks or optimise for website clicks?

Thanks for your input
#ads #facebook #method #pricing
  • Profile picture of the author morg2k2
    What really matters its not the pricing but your ROI, so who cares if you get 1 cent clicks if you dont sell anything? I dont care if i get click at 100 bucks each if i sell 200 for each click

    People sometimes don't focus in what really matters.
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  • Profile picture of the author melvinsh
    PPC is best. Just don't add to fan page if you don't want to spend more than your max bid per click.
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    • Profile picture of the author DermotByrne1
      Originally Posted by melvinsh View Post

      PPC is best. Just don't add to fan page if you don't want to spend more than your max bid per click.
      Problem there is to get your ad in the news feed, it has to be linked to your fanpage
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  • Profile picture of the author prakhargupta2113
    Try split testing between Clicks & Website clicks. Website clicks are essentially Impression based ads only. So Optimising for website clicks will be cheaper for you if you have a great CTR only. If you are just starting out, chose CPC.
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  • Profile picture of the author drewfioravanti
    I always use oCPM for either website clicks or conversions.
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