Brand Consistency Across SMs - How important?
Hey there
I'm new to the Warrior Forum though have been lurking for a little while, looking forward to contributing, please let me know if this isn't the right place for this!
I am working on a start up project, it's my first "real go" at actually making money online, I've a two stage plan, build a passive income (ads, affiliates) while the brand is growing and establishing authority, and then move into a more "offline" income stream with brand partnerships and personal appearances etc. So I am planning to use the URL as a business name, as a brand.
I have acquired (at a reasonable cost) the exact match domain for my niche, I have the same username (Site URL without .com i.e. @sitename ) for the instagram, twitter and tumblr.
However, someone already has the exact Facebook URL I want. It's an inactive account that has about 100 likes and hasn't been posted in this year. From what I can gather it wasn't someone with the same business idea, it looks like it was a fan of the niche that created it, then lost interest and didn't develop it into anything.
So few questions;
How important would that consistency be for the FB to have the same @username ?
Has anyone had success in acquiring a Facebook Page from a person in a situation similar?
What are some other alternatives if I don't acquire that Facebook Page URL? Ie, fb.com/Sitenameofficial fb.com/sitenamedotcom fb.com/worldwidesitename etc etc?
Any other super duper important social media's I should be looking at too?
To be honest I am this stage am a bit over FB, I use it for a personal hobby page and see dismal results without paid campaigns etc, so I am thinking of not even bothering! However as I plan to draw income from the venture, I can see that it's still used effectively for this purpose by some people. I would say that instagram and twitter would be a lot more important for my niche as it's a fast pace thing (some people might only ever need the service once) so the long / ongoing relationship of FB might not be necessary.
Thanks for taking the time to read this thread, hopefully can generate some discussion on social media and branding!
Cheers
LJ
I'm new to the Warrior Forum though have been lurking for a little while, looking forward to contributing, please let me know if this isn't the right place for this!
I am working on a start up project, it's my first "real go" at actually making money online, I've a two stage plan, build a passive income (ads, affiliates) while the brand is growing and establishing authority, and then move into a more "offline" income stream with brand partnerships and personal appearances etc. So I am planning to use the URL as a business name, as a brand.
I have acquired (at a reasonable cost) the exact match domain for my niche, I have the same username (Site URL without .com i.e. @sitename ) for the instagram, twitter and tumblr.
However, someone already has the exact Facebook URL I want. It's an inactive account that has about 100 likes and hasn't been posted in this year. From what I can gather it wasn't someone with the same business idea, it looks like it was a fan of the niche that created it, then lost interest and didn't develop it into anything.
So few questions;
How important would that consistency be for the FB to have the same @username ?
Has anyone had success in acquiring a Facebook Page from a person in a situation similar?
What are some other alternatives if I don't acquire that Facebook Page URL? Ie, fb.com/Sitenameofficial fb.com/sitenamedotcom fb.com/worldwidesitename etc etc?
Any other super duper important social media's I should be looking at too?
To be honest I am this stage am a bit over FB, I use it for a personal hobby page and see dismal results without paid campaigns etc, so I am thinking of not even bothering! However as I plan to draw income from the venture, I can see that it's still used effectively for this purpose by some people. I would say that instagram and twitter would be a lot more important for my niche as it's a fast pace thing (some people might only ever need the service once) so the long / ongoing relationship of FB might not be necessary.
Thanks for taking the time to read this thread, hopefully can generate some discussion on social media and branding!
Cheers
LJ