I run an online fitness business and I am trying to reduce my conversion costs when using FB ads. Right now I am getting $0.20-$0.30 CPC for my target demographic (i.e. Canada/US, women, 25-45, English-speaking) and around $1.70 for a conversion (i.e. an opt-in for a free fitness video).
I've heard "gurus" talk about getting $0.09 or $0.10 CPC but this seems impossible (for me at least!)
1. Is a $0.10 CPC (i.e. clicks to a website, not likes) still achievable? (for a competitive target like mine)
2. If so, what's the secret?
I've tried optimizing my images, headline, copy, placement, etc. but can't get the CPC any lower. I'd love some help...and then can move onto optimizing my squeeze pages!
Thanks for any advice you can offer!