B) Have you noticed a significant decrease in conversions from those that actually click through to your website?
Not sure if this is me being paranoid, but in the back of mind I am now thinking... What if this sh#@ is rigged????? As advertisers how are we supposed to know that their latest "algorithm change", which was put into place in order to enhance the user experience and clean up the news feed, wasn't just some technical change that has resulted in the reduction of promoted posts/ads from the news feed while sourcing out post engagements and ad clicks to click farms, or even worse, simulating post engagements and clicks all together while still charging the advertiser. Being a web developer, I know how easy it would be for them to do this without us batting an eye.
Here is why I am questioning it...
The post/product I am promoting is highly targeted, very relevant for the audience I have selected, and it's not overly promotional. In fact, there is hardly any promotional verbiage in my post at all.
Two weeks ago, the same boosted post (or a very similar variation), converted VERY well. Now? Terrible results at best. What I've noticed from my own click tracking on my website is that clicks are programmatic and predictable (they seem to come in bunches every half hour). There is nothing natural about the traffic that I am seeing now compared to the traffic a couple weeks ago. And conversions? They are almost non-existent. It's unbelievable. I literally watch the clicks happen from my own interface and ask myself, "how are these people not converting?" It doesn't make sense.
Your thoughts? Experiences? Surely I am not the only one who has been spending a lot of money on Facebook advertising and is now wondering where that money is going and why I am not getting any in return!!