A client of mine was recently working with a social media agency for the past 5 months. They did updates daily, but clearly bought fake likes for the client. The page has about 400 likes and absolutely no engagement (or visitors based on social insights).
I will be taking over the clients Facebook, and am looking for ideas on the best ways to grow it. I will have a small budget of $50 per month to put toward Facebook ads (page "like" generation) and post boosting (post "like" and "comment" generation), just to try to generate SOME engagement on the page.
The client is a lawyer, and doesn't want much humor with the social updates. So I largely have to keep the content related to bankruptcy law (which is pretty dry by nature). The client is targeting in their local area, so I will be creating advertisements to target people in their city and demographic specifically.
My question is this: What is the best way to run Facebook ads for this type of client? What would you do with $50 to spend monthly? (If your goal is to increase page likes and engagement on the page). I will be posting updates on the page daily, with images and call to actions/all that jazz. But I need some guidance on the best way to approach generating engagement with the $50 per month I have.