Facebook Ads Website Conversions

1 replies
Hello Guys,

About Optimizing Facebook ads for website conversions I noticed that there is a feature where you can set the bid per conversion. However it seems that even biding just above the maximum bid is still to low to actually get any traffic.

I then tried to let Facebook decide the bid - Bad choice I got a much higher CPM.

Does anyone know more specificly how this works?
#ads #conversions #facebook #website
  • Profile picture of the author drewfioravanti
    In my experience, the oCPM always starts out high. Then, as you get more clicks and conversions, it comes down. If your offer converts, I'd leave it as it was. I only do oCPM.

    I've also had success moving the conversion pixel further up my funnel.
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