Frustrated with social media!
So I unveiled one of my new products: a $4 ebook on Amazon Kindle. It's the second in my series - the last sold about 50 copies and that was BEFORE my month of social focus. My new "friends" on social are telling me constantly that they're going over to buy the book. They re-tweet & share my statuses that talk about the new book. But thus far my book has been live (and very well-publicized) for 5 days and has sold ONE copy.
Now I'm just freaking fed up. I've poured 8-10 hours a day into social for the last month, all in preparation for this launch, which has been crap. And I'm very, very, very frustrated with all the stupid wankers who've been wasting my time & demanding my attention on social but can't be arsed to buy a $4 book.
So here's my question: Should I even mess with social anymore? I do know from my site analytics that people who come over from Pinterest (which I've been neglecting lately in favor of faster-moving social platforms like FB & Twitter) have a lower bounce rate and spend almost 5 times as long on my site as those from Twitter & FB. I also know that my search traffic has a lower bounce rate and higher time on site than social.
My primary keywords rank around 13-43 on Google. One of my secondary sets ranks 8-24 and the other secondary set ranks 3-12 (but it's a crap keyword; very few searches per month). Should I focus more on building search presence and just set my social to autopilot & ignore it? Or should I do something differently on my social? What I'm doing now is not driving sales.
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