Ads don't work for me, what can i do, please help!!

Hello warriors, I have some problems with my Facebook campaigns. I am just starting my career FB and think that I have understood the most important, but in practice it does not work as it should. I would like to show you what I've done and I need your advice.

My first campaign looked like this:
M between 18 and 55 years
like this, this, this, this -> roundabout 150,000 potential fans
CPM € 1, the proposed CMP was 0.40 to 2.7
3 images for a split test

so far so good, I launched the campaign, my first likes cost 30cent and then went down to 15 cents. After 10000 emissions make the following put out everything.

There was only 1 picture aired, most clicks came from M 24-44 years.

So I started yesterday further campaigns, this time, each picture was his own, the target group was maintained but the settings for age were now reduced to the funnel 24 to 44 years.

The result was horrible, after 1000 broadcasts per image 0 Likes I stopped the test.

Furthermore, I have read several groups with SLF and also those recorded with the campaign. The same result, after 4000 broadcasts 0 Likes and 3 lost bucks.

I am aware that you can not draw any conclusions after so short tests, but my first campaign brought me after 11000 radiations, 280 likes and now at Targeted radiations 0 Likes came out at 4000 views ???

has anyone of you an idea what is going wrong with me?

regards

Kaufland