Facebook - Social Proof vs High Engagement
Trying to get my head around how best to integrate Facebook with various niche websites and affiliate campaigns.
I came across a video of tactics for getting cheap likes, as a form of social proof.
Soon after, I came across an article about how low quality likes from disengaged people in poor countries are not only useless, but will harm your Facebook page, since Facebook (allegedly?) doesn't share your posts with everyone following you, but only some. So apparently, laser targeted fans are worth spending money on.
Then, I came across the Facebook Fraud video:
... and it threw me even further ..
So, if someone is up to speed on all that stuff, please can you tell me an example of a situation where social proof would be more important than high quality engagement?
Thanks in advance for any tips on this subject.
I came across a video of tactics for getting cheap likes, as a form of social proof.
Soon after, I came across an article about how low quality likes from disengaged people in poor countries are not only useless, but will harm your Facebook page, since Facebook (allegedly?) doesn't share your posts with everyone following you, but only some. So apparently, laser targeted fans are worth spending money on.
Then, I came across the Facebook Fraud video:
... and it threw me even further ..
So, if someone is up to speed on all that stuff, please can you tell me an example of a situation where social proof would be more important than high quality engagement?
Thanks in advance for any tips on this subject.
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