I'm stuck with 1 question...
I'm trying to promote T-shirts with FB ads with OCPM photo posts.
When I'm targeting - usually projected CPM costs are between $5-$10 (fb shows).
But when I launch OCPM - the price immediately skyrockets to about $20 (1000 impr.)
I'm on low budget, so my question is: when to kill that ad? Usually 50 impr and no clicks, is there a reason to keep that ad?
Usually people swear but photo posts with OCPM, but the only reason is high CTR, right? If not - I won't get relatively clicks. But where to stop if I'm not getting cheap clicks?
Thanks a lot.