Help a brother out?!?! Where is Ocpm option in FB Ads.

by bbn31
4 replies
I'm running a couple of teespring campaigns that are doing decent and I want to scale up. Everyone seems to think that Ocpm is the way to go.

My problem: I can't find ocpm anywhere. I've tried power editor and ads manager with no luck.

I have yet to see this:

or this option anywhere:

The only option I get is something similar to this:

I will be extremely grateful for any advice on how to get to ocpm option.
#ads #brother #ocpm #option
  • Profile picture of the author miklanderson2
    Those options are available when you create your ads in the Facebook Power Editor.

    "A bargain is something you don’t need at a price you can’t resist."
    -Franklin Jones

    {{ DiscussionBoard.errors[9745557].message }}
  • Profile picture of the author joelraitt
    It will optimize based on whos clicking - I like it - some friends don't.

    Work smart, work hard, never give up. Learn with me here:

    {{ DiscussionBoard.errors[9745563].message }}
    • Profile picture of the author Ziggyz
      I think they changed it again?
      Im using Power editor and im getting this:

      From what i read on the info mark over "pricing" :

      I assume that for oCPM im going to select "Post engagement" and then "get the most engagements on your post for the best price".

      Also tis is under "Ad sets", not under "Ad".

      Did i get it right?
      {{ DiscussionBoard.errors[9747351].message }}
  • Profile picture of the author drewfioravanti
    If it were me, I'd set it to clicks to website and optimize for impressions (oCPM)
    {{ DiscussionBoard.errors[9747797].message }}

Trending Topics