How Facebook is Quite Possibly Becoming the Biggest Scam in Marketing and Advertising Ever - See mor

5 replies
How Facebook is Quite Possibly Becoming the Biggest Scam in Marketing and Advertising Ever

By Allen Clifton

About Allen Clifton
Allen Clifton is from the Dallas-Fort Worth area and has a degree in Political Science. He is a co-founder of Forward Progressives, and author of the popular Right Off A Cliff column. He is also the founder of the Right Off A Cliff facebook page, on which he routinely voices his opinions and stirs the pot for the Progressive movement. Follow Allen on Twitter as well, @Allen_Clifton.
#advertising #biggest #facebook #marketing #mor #possibly #scam
  • Profile picture of the author benjamenjuan
    like i told him, move on
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    • Profile picture of the author Nequan
      Facebook is not scamming marketers, It's just doing the same thing any community content website does when it grows too large. YouTube doesn't show every new video of every channel that you're subscribed to on the front page. That would be impossible. Instead, it just shows the videos of the channels that you've engaged with recently, ie liked, commented, etc. Facebook is doing the same thing. If your post gets more engagement, they get shown to more people. This clears the news feed of stuff that users are not interested in anymore. That of course doesn't stop your fans from going to your page directly, which is what real fans do anyway.
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  • Profile picture of the author pjgahagan
    Let's be honest with ourselves: Every "business" whether offline or online can be twisted or portrayed as a scam. These larger ones are just more exposed.

    95%+ percent of the general population thinks Internet Marketing is a scam. (Self-Proclaimed statistic) But are we WORRIED about them when were selling our products? No.

    Is Facebook WORRIED about losing a couple bucks off some "little guys" because they think it's a scam? NO. There making they're money regardless.

    "Business is cruel, but it's never personal."

    We can either sit and complain, or we can do what marketers do and ADAPT. Your call.
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    • Profile picture of the author AleksanderSuave
      I remember in 2012 when facebook was blitzed by black friday mania with an insanely huge walmart ad buy.

      walmart never posted anything about how much sales increased from this, so I'm assuming it was a flop.

      however, facebook hit a record in its share price at that time.

      scam or no scam? who knows.

      display ads are considered useless by many, but most industries still use them, regardless of a .10% ctr average. apparently the branding element does exist.
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  • Profile picture of the author hani051
    I dont think so facebook is scamming. They are doing the right moves for real businesses. If you have an awesome product with great content, you can engage with people. And if you want everyone to see your page you can pay for it. I think facebook and twitter both are coming out with buy it now options, so this makes perfect sense.
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