Has Facebook changed their 20% text rule ?

by 13 replies
16
I've noticed over the past few weeks I've been getting ads appearing in the Newsfeed section of my FB page, which clearly could not comply with FB's 20% text rule.

I can't figure how these ads. are getting approved.

Has FB changed the rule on this or something, or have they somehow slipped through?
#social media #20% #changed #facebook #rule #text
  • I also sometimes slip through some ads, you can do that and get by, but remember that they can still disable your ads in retrospect, I hate getting the notification that 10 of my ads have been stopped... it makes me sad
  • They haven't changed it. I got a message they'd disabled one of my ads yesterday. The funny thing was it was an ad I'd run last year and it's been turned off for weeks.
  • This 20% rule deserves an award for being the most stupid and ridiculous Facebook thing. But still it's alive & you have 2 options:
    1. Ignore the rule, cross your fingers and hope the ad won't be disabled
    2. Follow the rule & use the Grid tool to make sure your text got the right place.
    • [1] reply
    • But they are perfect at charging you twice to reach your already paid likes
  • There is something about the 20% rule that I find a bit confusing. Say you have a product you want to promote and most of that product has a text heavy label on it. You have used 20% text on your ad excluding the product image. But when you put in the product image, will they consider the label on your product as text too? Or not?
    • [1] reply
    • From what I understand is if you had say an e-book, and then you added that e-book cover image into your ad, if the e-book cover had text on it, then that is counted as text in the 20% rule.

      It's a totally screwed up rule.
  • you probably just got a reviewer that didn't care about it or didn't notice lol
    afaik there have been no big updates
  • What happens when you submit an ad and its got more than 20%? Does the ad go live immediately or does it get reviewed first? What happens if your ad has more than 20%? Do they warn you with a possible ban or what?
    • [1] reply
    • In case your ad has more than 20% text, then after the initial review process, it's marked as "Not approved" with the descriptive message that this ad has violated their 20% text rule. To re-run the ad, you have to adjust the ad visuals and re-run the ad in that ad-set.
  • 20% rule still exists. Though at times, your ad may get approved by Facebook but those are rare exceptions.
  • I have seen a couple of the big name gurus lately - exposing their "best converting" facebook ads

    I sat there shaking my head thinking - no way are these images getting approved - way more than 20% text on them
    • [1] reply
    • I've seen exactly the same thing which prompted me to raise this.

      Maybe they are spending huge $ on ads, so FB is turning a blind eye. Who knows.
  • I think Facebook should maintain a neutral policy whether one is spending meager amount or in bulk. As I said that exceptions do occur even in my case when I am running ads of clients on large scale. Sometimes, ad gets approved. Most of the time, it isn't
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