I have a seasonal product, a Christmas novelty item, and I need/advice/a plan on an internet marketing strategy.
The company has been around for three years. Year 2 was 10x year one sale, year 3 was 5x year 2 sales.
Other than an occasional news story, all has been driven by social media, predominately Twitter (which, to my shame, we did not even start using until year 3)
We sort of caught lightening in a bottle when a very famous comedian tweeted about us being his favorite gift to give, but we can't just hope it happens again.
We will be reaching out to other comedians/famous people that have our product and hope for an even bigger result, I would like to get advice/help on additional marketing strategies, including Facebook.