Case Study of My Facebook Ad
As I have ran 1000s of Ads and having a good experience in Facebook, I think I should share something here. Here is a case study of one of my Ads.
The Requirement:
Client is running an institute and want an interesting ad with higher reach since their FB page reach is hampered because of new FB algorithm that reduced the organic reach of any business. But the client do not have budget for anything literally, still as I like this client personally for their growth attitude, we made some concept for them. The concept is to provide free education for 5 poor students.They agreed and so we made this post. The image is an incomplete ad and it has gone even more viral currently.
Following is the Same words I used in my Facebook Page:
Small Case Study of Facebook Marketing Ad #2: As again, client had a small budget because of which I made only 2 variations and here is the second one which has got a runaway success (1st one was an average success). To be clear, till 12000 people reach, I had both CPM and CPC where CPM had higher reach which has reduced the CTR rate, but I'm happy with that as without that, we could not have seen a success at such a short period.
Then after 12k reach, I found it was a good time to make it a only-CPC ad which has increased the CTR rate significantly to 3.8%. Measuring only-CPC barring CPM has very huge CTR ratio, will put that in a separate post.
If you want to know, I have achieved this at a cost of 26 paisa per post Engagement. In USD, it's 0.004$ per post engagement. That's the power of Facebook Marketing if you know how to use it, you need a sense of everything from colors, pictures, texts, target, stats, time, etc., to achieve such a mouthwatering result at a peanuts price.
You can 'like' my page for other case studies: Facebook Ads Expert
The Requirement:
Client is running an institute and want an interesting ad with higher reach since their FB page reach is hampered because of new FB algorithm that reduced the organic reach of any business. But the client do not have budget for anything literally, still as I like this client personally for their growth attitude, we made some concept for them. The concept is to provide free education for 5 poor students.They agreed and so we made this post. The image is an incomplete ad and it has gone even more viral currently.
Following is the Same words I used in my Facebook Page:
Small Case Study of Facebook Marketing Ad #2: As again, client had a small budget because of which I made only 2 variations and here is the second one which has got a runaway success (1st one was an average success). To be clear, till 12000 people reach, I had both CPM and CPC where CPM had higher reach which has reduced the CTR rate, but I'm happy with that as without that, we could not have seen a success at such a short period.
Then after 12k reach, I found it was a good time to make it a only-CPC ad which has increased the CTR rate significantly to 3.8%. Measuring only-CPC barring CPM has very huge CTR ratio, will put that in a separate post.
If you want to know, I have achieved this at a cost of 26 paisa per post Engagement. In USD, it's 0.004$ per post engagement. That's the power of Facebook Marketing if you know how to use it, you need a sense of everything from colors, pictures, texts, target, stats, time, etc., to achieve such a mouthwatering result at a peanuts price.
You can 'like' my page for other case studies: Facebook Ads Expert
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WHOLESALE: European manufacturer of bath accessories - stainless steel.
SEO Company India
SEO Company India