Applying the 80/20 rule on social media

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Hi everyone, I am a newbie in this forum and wanted to start by sharing an interesting article on social media strategy and more specifically how to choose the right content for your social media accounts to drive more engagement.

The 80/20 rule for social media (or how to be fun at parties)

What is the right balance between:
- promotional posts
- content that stays relevant to the brand's purpose (in a more indirect way) but at the same time is interesting/ useful/ entertaining for the audience?

I would love to hear your thoughts on the matter.
#80 or 20 #applying #media #rule #social #social content #social media #social media branding

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