7 replies
Any advice on how to promote a young singer on the social networks? It's a girl who sings mostly covers of the 50s and 60s but who also has several original songs. Who should she target, and how can she get more views to her videos, channel and website and facebook fan page? Paying is not an option as I've heard that Instagram is already eliminating paid likes and follows, and other networks are starting too.
#artist #promotion
  • Profile picture of the author alxtatik
    What would you describe her style? Is it pop? Pop rock? Alternative?

    Music has so many sub categories so I would first figure out exactly what her sound of music would be categorized as.

    Once you have that then its moving on to demographics...age range, gender, location where her type of music would be most popular based on similar singers.
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    Does she already have an album out? If she does then definitely consider distribution channels like Spotify, Pandora, and iTunes. Provide all the songs along with incredible cover art.

    Now on Facebook add a call-to-action button where people can either buy her album or signup on her website.

    Start joining groups that are about music or better yet specifically her style of music. Now, it's important that you do not just start blasting her page. Instead build a relationship with as many music lovers in these groups. Get to know them. Engage with the posts that they are currently sharing. Like, share, comment and really find a way to compliment them. If you do this right they will love you for it and start seeing you as a friend.

    Then once you've established some type of relationship with several people in these groups, you can slowly start sharing posts from her page. Don't just spam her page, instead share one of your best posts you made on there. Maybe like a behind-the-scenes footage of the making of a recent music video she's making. Or some behind the scenes footage of her on tour. Things like that.

    Be consistent and always think about your audience. Keep reminding them that you haven't forgotten about them by always updating your page with amazing content.
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    • Profile picture of the author SocialSicilian
      Thank you very much for your very exhaustive reply, I really appreciate it.
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  • Profile picture of the author johnben1444
    Sign up for Tunecore.com, it will help you distribute your music across the web.

    However, you need a really big push using Facebook fan page, add the song to the fan page and promote the page vigorously.
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  • Profile picture of the author KingServers01
    You should promote more on music streaming sites like soundcloud and mixcloud and share profile on facebook and twitter.
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  • Profile picture of the author xenergy
    I'd suggest to use facebook ads targeting people who loves music from 50s and 60s. There're tons of them hanging on facebook and should love to hear the young singer.

    Originally Posted by SocialSicilian View Post

    Any advice on how to promote a young singer on the social networks? It's a girl who sings mostly covers of the 50s and 60s but who also has several original songs. Who should she target, and how can she get more views to her videos, channel and website and facebook fan page? Paying is not an option as I've heard that Instagram is already eliminating paid likes and follows, and other networks are starting too.
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  • Profile picture of the author quinng123
    Quite simple actually.

    Do covers of popular and trending songs but within a 50's and 60's style and upload it on youtube and soundcloud as well.

    I have done remixes of popular songs on youtube and they always get a minimum of a couple 1000's of hits within every month or two. If she is consistent with it she can easily go viral just because of how obscure what she doing is.

    Like lock the content on soundcloud btw so only people who like her facebook can dowload her songs
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  • Profile picture of the author backlinkmasters
    I would for sure go for Youtube as a main content distribution channel. Have her record videos of herself singing and what not, these type of videos are really popular on Youtube and can go viral for sure.

    On the youtube videos you can add annotations directing to a website for her, her songs on Itunes (if she has any) or her soundcloud profile, really whatever you want!
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