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Facebook ads clicks not accurate?

by rocketmoto
1 replies
I just started running some facebook ads and noticed already the clicks showing do not match with what the number of actions show. You can see it shows 15 clicks so far but only says 8 actions on the ad itself.

Where are the other 7 clicks and why is there a discrepancy in the number or clicks compared to number of actions?


#accurate #ads #clicks #facebook
  • Profile picture of the author AndrewAllsop
    The 'Clicks' figure relates to the number of clicks on any link in the advert - links to your profile, to the post specific page, on an image. 'Website Clicks' in actions relates to the number of clicks the link to your website has received. You'll notice even further discrepancy when you compare this to what Analytics shows, as Page Views/Sessions in Google Analytics and 'Website Clicks' in Facebook Ads are a different metric. If you're running FB Ads as a direct marketing effort, always use the traffic in Google Analytics for a more accurate measure of effectiveness.
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