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Facebook and twitter ideas for a nonprofit with their own wine brand?

by wheelstb
4 replies
I have an opportunity to get a part-time job doing marketing for a not for profit organization that has their own wine brand and donates all the profits to charity. I need to come up with marketing/social media marketing ideas for them. If I do well, I will be offered the job.


The organization makes their own wine and donates the proceeds to organizations that help disabled people find employment.
Drinkwinehelppeople.org
https://www.facebook.com/100PercentWine
https://twitter.com/100percentwine


Right now, they are using Facebook and twitter to remind people of upcoming wine tastings and recap events that they have been a part of.


I have been brainstorming for a while, but I don't have anything I feel is a really great idea. So, any help would be greatly appreciated.


Thank you in advance for the help.
#brand #facebook #ideas #nonprofit #twitter #wine
  • Profile picture of the author Michael Shook
    You need more friends on your fanpage. Right now at 500ish, you are not getting enough saturation to make any appreciable headway.

    Same with twitter, you get more views but you don't have near enough fans to make a dent.

    The simple way to do this is to buy ads and create a content strategy that does not rely solely on posting about wine tastings. That gets old quick, especially when the posts are things like "another Saturday, another wine tasting at Schnuck's" that stuff gets really old quickly.

    The person who does this better than anyone I know of is Sandi Krakowski at ARealChange dot com. Check her out, and you might find some good ideas there.
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    • Profile picture of the author wheelstb
      Michael,


      Thanks. Stupidly, in my first post I left out that my plan is to post links, videos and other various posts dealing with disabilities, wine employment and various combinations of those topics.


      I didn't make this clear in my original post, but I am looking for ways to complement or supplement my general content generation strategy. Here are the ideas I have come up with:




      Increase storytelling. Bring in people's stories regarding disabilities and employment from other sources. (Enhance)


      Mobile coupons or coupons via text message.

      Ladies night-our target audience is women between the ages of 25 and 65. Find some way to encourage them to have a "ladies night", gatherings with their friends where they use our wine. Obviously, employment for the disabled won't be the core topic of conversation at the party, but the parties can generate awareness for our mission.


      Start partnerships with the national multiple sclerosis Society, the Starkloff Institute or other organizations whose mission it is to help individuals with disabilities find employment or thrive within the community.

      Newsletter-a way to collect contact information or at least email address.


      A weekly social media guest speaker or blog post designed to demystify disabilities.

      Establish relationships with bloggers or active social media users whose audiences have to do with the disabled community or women in our demographic. It could be as simple as offering them a free bottle of wine and explaining our mission.


      A weekly trivia question on social media centered around wine or employment in the disabled community.


      A periodic social media event where users are encouraged to ask our sommelier general questions about wine.


      When people get together for a celebration, wine is often present. Routinely encourage our audience to tell us what they use our wine to celebrate.


      Periodic contest promoted through social media in which the winners are set free bottles of wine.


      Michael, thank you again for the help. Hopefully, now that I have explained myself more thoroughly it will be easier for others to join in on the brainstorming.
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  • Profile picture of the author VinMarketer
    Get your wines into any local wine tasting groups or meetups.

    Look for relevant events that are also getting press, and try to join.
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  • Profile picture of the author VinMarketer
    Donate your wine to appropriate charity dinners or events where you would get credit/press.

    Other suggestions might depend on your locale, if you want to post that.
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