I have no experience with LinkedIn at all so would really appreciate some advice.
My friend has just started work for an architect company and part of his role is to generate leads and sales.
He has joined Twitter, Facebook and LinkedIn. I can help him with the other two but not on LinkedIn which for his line of work is probably the most important.
So far he has 42 people who have requested to connect with him.
Is there some kind of etiquette required on LinkedIn?
What is the best way to connect with these people and try to generate future leads?
Any advice or tips would be gratefully received.
Thank you so much