I have a quick query that I am hoping you can help me with.
I run a small business where I organize cycling holidays / training camps. I have struggled to attract any significant number of cyclists even tough I provide a well priced package in a great location. I have tried email campaigns to club secretaries, but with little success.
What I am considering doing is using the small business facebook page which I have for my business and post an advertisment for upcoming camps this autumn on the facebook page of many cycling club websites which I have 'liked' and do not restrict public posting.
I have a couple of questions on this approach:
1) Is this ethical? Will it seem spamy? Will people be turned off by such tactics? (just thinking that if everyone had my idea, it could be a turn off for club members)
2) Any advice or ideas on the tone of the message would be greatly appreciated. I had planned on a short intro with careful wording so as not to make it seem spamy. I would detail quickly what I offer, provide a link, and share a youtube video on the post (a promotional one that I made that will get the juices flowing in cyclists). Any advice on this is much appreciated
3) Any other ideas or suggestions as to how to reach my target audience of cycling club members via any meduim would be very much appreciated. Marketing unfortunately is my weak point, but I am keen to learn.
Thanks a lot for your time,