Facebook Ads - Use Mobile or not? | Warrior Forum - The #1 Digital Marketing Forum & Marketplace

9 years ago

I was thinking the same, but then I asked a few people around me and yes, alot of them use their smartphone to buy stuff. Some dont even have a desktop computer (or rarely use them).

I believe the conversion rate is a bit lower though, but you wouldnt want to miss the sales from mobile traffic I guess.

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r1do 9 years ago

i've already spent nearly 100€ today for 100 clicks... 80 from mobile. i will wait for the report to see if any have converted.
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- Path Theory 9 years ago
  
  Originally Posted by r1do
  
  i've already spent nearly 100€ today for 100 clicks... 80 from mobile. i will wait for the report to see if any have converted.
  
  You'll never be profitable paying $1 per click, when the most you can make from one sale is $3 as you said.
  
  You need to get your clicks in the .15-.20c range if you hope to see any kind of profit. I'll give you a good example of the figures I need to see to generate a positive ROI.
  
  .20c clicks X $100 = 500 clicks
  15% CTR from my presale = 75 clicks to the offer
  5% CVR = 5 sales @$40 each = $200 = 200% ROI.
  
  150-200% ROI is what I usually shoot for, but I can be happy with slightly less. I'm not pretending that achieving this is easy, but I'm able to reliably reach these numbers everyday because I've done extensive testing in my market, and I've been doing it for years. Don't be fooled though, I work 12 hours a day to keep everything running smooth.
  
  Once you know how to get cheap targeted clicks, you need to optimize your landing pages. Once that's done, you need to find a good converting offer, that coincides with the type of traffic your sending.
  
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Sujinb14

9 years ago

do not ignore traffic from mobile.
mobile marketing is getting bigger in coming days.
mobile is in each pocket and it is easy to search for things on mobile app because you can search anytime, anywhere.

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r1do

9 years ago

Originally Posted by Sujinb14

do not ignore traffic from mobile.
mobile marketing is getting bigger in coming days.
mobile is in each pocket and it is easy to search for things on mobile app because you can search anytime, anywhere.

Yeh for search i know that it is good... but for buy? i don't know if many people buy things with the mobile, but i will check it tonight and let you guys know after the reports comes out.

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wolfmmiii

9 years ago

I just read a recent study. Forbes maybe?? Over 50% of ecommerce traffic is mobile...

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r1do 9 years ago

Originally Posted by wolfmmiii

I just read a recent study. Forbes maybe?? Over 50% of ecommerce traffic is mobile...

That is nice to know i am going to try to find it
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- r1do 9 years ago
  
  80+ Amazing Amazon Statistics (February 2015)
  
  Percentage of Amazon customers that placed an order on a mobile device during the 2014 holiday season: 60%
  
  Avg number of toys sold per second on Amazon using a mobile device on Cyber Monday 2014: 18 toys per second
  
  Percentage of Amazon customers that shopped via mobile during 2013 Holiday season: 50%
  
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wolfmmiii

9 years ago

Mobile has, indeed, arrived.

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r1do

9 years ago

192 clicks - 0 sales, fair enough :p

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wolfmmiii 9 years ago

Originally Posted by r1do

192 clicks - 0 sales, fair enough :p

192 clicks isn't nearly enough to gauge success or failure.
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- r1do 9 years ago
  
  Originally Posted by wolfmmiii
  
  192 clicks isn't nearly enough to gauge success or failure.
  
  Its enough to understand that it will never be profitable :p
  
  192 clicks = 100€, Max per sale = 3€
  
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  wolfmmiii 9 years ago
  
  Originally Posted by r1do
  
  Its enough to understand that it will never be profitable :p
  
  192 clicks = 100€, Max per sale = 3€
  
  Actually, that's not accurate at all. A typical conversion rate of 4% means fewer than 8 buyers on 192 clicks. When you account for statistical variances, you could very easily get 8 sales in your next 10 clicks. The conversion rate can also be much higher, depending on lots of factors.
  
  What you are doing is thinking like a new internet marketer - assuming no instant gratification means failure.
  
  Most IMers think the same way and that's why most fail. Once you get to 1000 or 2000 clicks, we can "start" to consider the results. Until then, your sample size is entirely too small.
  
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astraler

9 years ago

Yes, people they do mobile shopping. So your site mobile-assisted you have got to make.

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Devilfish168

9 years ago

Originally Posted by r1do

Hello there!

I am running 5 ads on Facebook right now, but 80% of the clicks on the Ads come from mobile devices, the ads go to a website like Amazon and Ebay.

My question is.. Do you think people on the phone will buy anything? I don't know why but i don't believe that people buy stuff from a Smartphone, i belive more in desktop clicks...

What do you think? Is mobile clicks good?

so any sales?

if not mistaken I happen to read somewhere

in my local news site

they noticed now there is an increase people buy online using their smart phone than using desktop pc surfing for goods.

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SandraGenJobs

9 years ago

Google is changing their algorithm again, all the sites will have to be mobile optimized. I think that's enough of an indicator of how big mobile traffic has grown.

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r1do

9 years ago

Nop no sales at all.

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Slade556

9 years ago

Actually, there are plenty of people who use their phones to buy stuff online. Don't underestimate mobile traffic, times are changin'!

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winsoar

9 years ago

I found it hard to get sales from Facebook ads too. They tend to work best for lead capture instead. People often aren't in the mood for buying when they are on facebook?

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wolfmmiii

9 years ago

Originally Posted by winsoar

I found it hard to get sales from Facebook ads too. They tend to work best for lead capture instead. People often aren't in the mood for buying when they are on facebook?

This is why I only use facebook to build a readership for my brands. I then have an audience that I can build a relationship with and sell to over and over again - much like an email list.

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AadhyaMehra

Banned 9 years ago

Originally Posted by r1do

Hello there!

I am running 5 ads on Facebook right now, but 80% of the clicks on the Ads come from mobile devices, the ads go to a website like Amazon and Ebay.

My question is.. Do you think people on the phone will buy anything? I don't know why but i don't believe that people buy stuff from a Smartphone, i belive more in desktop clicks...

What do you think? Is mobile clicks good?

You are wrong at this point. People who are using smartphones are purchasing products more than desktop users. So, never avoid mobile traffic.

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Facebook Ads - Use Mobile or not?

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