Agency Quotation
Hi guys.. have a question.
I'm planning to quote a customer, for a facebook / GDN campaign
Thing is usually for agencies, they give you an estimated clicks, based on the budget you give them. But FB, GDN are on bidding system, different target groups, countries, keywords have different CPC.
How is the best way to quote to remain competitive and not over-estimating? Is there a tool that gives you this estimation? How do agencies do this?
I've tried running fb campaigns on small budget. Like $10 a day, and i get very cheap CPC, like 10cents? and very good conversion rates. But I think i'm getting remnant inventory, so its cheap. If you have a big budget, and need to ultize in a short time, i think the CPC would be much higher?
Any advice, appreciated. Thanks!
I'm planning to quote a customer, for a facebook / GDN campaign
Thing is usually for agencies, they give you an estimated clicks, based on the budget you give them. But FB, GDN are on bidding system, different target groups, countries, keywords have different CPC.
How is the best way to quote to remain competitive and not over-estimating? Is there a tool that gives you this estimation? How do agencies do this?
I've tried running fb campaigns on small budget. Like $10 a day, and i get very cheap CPC, like 10cents? and very good conversion rates. But I think i'm getting remnant inventory, so its cheap. If you have a big budget, and need to ultize in a short time, i think the CPC would be much higher?
Any advice, appreciated. Thanks!
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Emp -
Thanks - 1 reply
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savidge4 -
Thanks
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