Price Per Click - Facebook Ads

by BGH
7 replies
Hello,
I just started getting into TeeSpring and using Facebook has a primary source to promote the campaigns.

What I am noticing is when planning to launch a shirt for a new niche it's difficult to plan for the FB marketing budget. I don't know the cpc until the campaigns are running and I start collecting data.

Is there a way to forecast cpc's on FB for different niches? Anything like Adwords KW planner available? How would I find niches with cpc's between $1-2? Or $.5-1? For example...

Thank you in advance for the guidance.
#ads #click #facebook #price
  • Profile picture of the author LurknLearn
    The best practice is to start little.
    1. Keep your Budget to $5/day.
    2. Target customers who are interested in your niche. E,g People who like known Shirt brands.

    FB will probably show you estimated reach for each interest you target.
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  • Profile picture of the author globalexperts
    Originally Posted by BGH View Post

    Hello,
    I just started getting into TeeSpring and using Facebook has a primary source to promote the campaigns.

    What I am noticing is when planning to launch a shirt for a new niche it's difficult to plan for the FB marketing budget. I don't know the cpc until the campaigns are running and I start collecting data.

    Is there a way to forecast cpc's on FB for different niches? Anything like Adwords KW planner available? How would I find niches with cpc's between $1-2? Or $.5-1? For example...

    Thank you in advance for the guidance.
    The best way is to run a test campaign with around $10 to test market. There's no way of knowing the cpc without testing the actual traffic.
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  • Profile picture of the author jamescanz
    Originally Posted by BGH View Post

    Is there a way to forecast cpc's on FB for different niches?
    Is there a specific reason why you'd like to do that...

    As it sounds like you are majoring in the minors.

    (focusing on something that's not a big importance)

    Like others said, just go with your daily budget...

    And then work from there.
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  • Hello BGH,

    No, unfortunately you can not estimate the CPC, starts with the test for $ 5/10 per day, depending on your availability, short ....
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  • Profile picture of the author ppcmanager
    Estimates given by Facebook are your best bet (keywords here is "estimate"). But mostly you will get actual CPC similar to those figures.

    Try adding/removing different targeting and see which one gives you the most affordable Avg CPC estimates
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  • Profile picture of the author cookiesfromhome
    Banned
    According to me it all depends upon your budget.
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