I'm fairly new to facebook advertizing.
I'm advertizing my free ebook so I can build my subscriber list. I'm not sure if I'm targeting correctly or not. I have selected a lot of group and interest that I think is relevant as well as having targeted age range of 18-45 and just males.
I'm doing several ads within my adset and I've seen my oCPM range between $7-$25.
Right now, the 2 active ads I'm running with are $7.45 and $13.?? oCPM.
Am I paying too much for impressions?