Am I paying too Much for Optimized CPM?

by cbx
1 replies
Hi all,

I'm fairly new to facebook advertizing.

I'm advertizing my free ebook so I can build my subscriber list. I'm not sure if I'm targeting correctly or not. I have selected a lot of group and interest that I think is relevant as well as having targeted age range of 18-45 and just males.

I'm doing several ads within my adset and I've seen my oCPM range between $7-$25.

Right now, the 2 active ads I'm running with are $7.45 and $13.?? oCPM.

Am I paying too much for impressions?

#cpm #facebook #ocpm #optimized #paying
  • Profile picture of the author winnermarketing
    You have to calculate.
    How your page converts?
    How your product/service cost?

    i.g.: If you have 50 click per miles and your page coverts 2% (it means you have 1 buyer) your product may cost
    more than 7$-25$

    I never spend more than 1$/click

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