Are these good initial stats for a Facebook Ad?

A couple things:

Firstly, that's a pretty damn cool shirt in my opinion.

Secondly, when you're targeting people who like C++ AND Video games, you're targeting both audiences separately, not people who like both.

Thirdly, VERY smart using the behaviors filter. That's something not too many people take advantage of when it comes to FB ads.

Lastly, your ad is very loud and messy to me. I'd get rid of the thick border - it's been done too much and people are almost blind to it. Consider doing a cleaner ad and see if that helps.

The good news in my opinion? The design IS NOT the problem!

I think your targeting should be refined a bit though.

I'd personally evaluate a more targeted approach. Instead of JUST video games. Why not whittle that down a little more?

In my opinion. Most people who like or are interested in C++ will probably have a decent computer - therefore I'd assume most of them would be PC Gamers.

But since you're graphic has a console-esque controller on it, maybe target specific game systems.

Don't forget to segment by age. If you're targeting 21-30, you might as well segment it into two adsets (21-24 and 25-34) That way you get the most benefit by splitting up your ads between two audiences and covering the demographic faster.

Someone said to expect your cost per click under .05 cents. While they are right when it comes to ENGAGEMENT your cost per WEBSITE click will always be higher than an engagement click. I try to keep my cost per website click under 50 cents myself. But it all boils down to how the campaign is converting.

Hope this helps!