My Issue with Hashtags - Specifically Twitter / Instagram

by GGpaul
9 replies
Okay,

I get it - Follow people in your niche and/or communicate with them by looking up certain hashtags. But here's a trend that I've noticed...

Let's say you're in the "business" "internet marketing" niche. You type in hashtags #success, #businessmindset #internetmarketing #motivation #selfemployed all that jazz. Guess what type of people you're going to find? Yes. People that are DOING the same thing that YOU'RE doing. It's like we're just competing with each other, and we're not even finding that "demographic". We're not finding a potential audience, nor customers because it's the SAME people. Every person that I've followed (and not even just the business / IM niche), would respond back "thanks for the follow check out MY blog on ___ niche".

So HOW would YOU guys go about with this? If you were in a relationship niche, would you look for hashtags such as #fml #****relationships #single ? Do you get what I'm saying?

What have you done that works for you? And no I'm not asking you to give me your whole 1 2 3 step. But I found out that going for these keywords catered to your niche doesn't get you anywhere. Correct me if I'm wrong.
#hashtags #instagram #issue #specifically #twitter
  • Profile picture of the author CurtisJohnson753
    Well, it doesn't happen all the time but your point is completely valid, it's kind of a loophole or a glitch if you will, for hashtags..
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  • Profile picture of the author Max Nestorson
    Originally Posted by GGpaul View Post

    Okay,

    I get it - Follow people in your niche and/or communicate with them by looking up certain hashtags. But here's a trend that I've noticed...

    Let's say you're in the "business" "internet marketing" niche. You type in hashtags #success, #businessmindset #internetmarketing #motivation #selfemployed all that jazz. Guess what type of people you're going to find? Yes. People that are DOING the same thing that YOU'RE doing. It's like we're just competing with each other, and we're not even finding that "demographic". We're not finding a potential audience, nor customers because it's the SAME people. Every person that I've followed (and not even just the business / IM niche), would respond back "thanks for the follow check out MY blog on ___ niche".

    So HOW would YOU guys go about with this? If you were in a relationship niche, would you look for hashtags such as #fml #****relationships #single ? Do you get what I'm saying?

    What have you done that works for you? And no I'm not asking you to give me your whole 1 2 3 step. But I found out that going for these keywords catered to your niche doesn't get you anywhere. Correct me if I'm wrong.
    Hashtags are often useless when it comes finding new leads for your business. Let's say you're selling a Facebook advertising course. I haven't seen at least one person tweeting something like "I want to learn PPC advertising". Everybody tweets "x tips to do this or that [link]" all the time. There are better ways to find prospects.

    1. Go to the followers of your competitors
    2. Search for active accounts with a specific keyword in bio using Manage Flitter. For instance "blogger'', "health coach", "social media manager" or whatever your potential customer might be.
    3. Search different places online to find people who are talking about the exact problems that your product solves. For example, I read a blog article about Facebook ads, looked at the comments and boom. One guy was talking about his problems with Facebook ads, he said he was a beginner, etc. I clicked his website link. Boom, his social media accounts were shown in the sidebar. One more hit and I was viewing his Twitter profile.
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    • Profile picture of the author GGpaul
      Originally Posted by Max Nestorson View Post

      Hashtags are often useless when it comes finding new leads for your business. Let's say you're selling a Facebook advertising course. I haven't seen at least one person tweeting something like "I want to learn PPC advertising". Everybody tweets "x tips to do this or that [link]" all the time. There are better ways to find prospects.

      1. Go to the followers of your competitors
      2. Search for active accounts with a specific keyword in bio using Manage Flitter. For instance "blogger'', "health coach", "social media manager" or whatever your potential customer might be.
      3. Search different places online to find people who are talking about the exact problems that your product solves. For example, I read a blog article about Facebook ads, looked at the comments and boom. One guy was talking about his problems with Facebook ads, he said he was a beginner, etc. I clicked his website link. Boom, his social media accounts were shown in the sidebar. One more hit and I was viewing his Twitter profile.


      1. Followers of competitors will work. Ill focus on that moreso than hashtags.
      2. Search for active accounts with specific keyword in bio using manage flitter - what is manage flitter ?

      bare in mind this is just me trying to gain a following. No product it's all just to deliver traffic to the site. So I'm not looking for specific customers that are wanting to buy, but moreso visitors that are interested in reading my site daily.
      Signature

      RIP Dad Oct 14 1954 - Mar 14 2015.

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      • Profile picture of the author Max Nestorson
        Originally Posted by GGpaul View Post

        1. Followers of competitors will work. Ill focus on that moreso than hashtags.
        2. Search for active accounts with specific keyword in bio using manage flitter - what is manage flitter ?

        bare in mind this is just me trying to gain a following. No product it's all just to deliver traffic to the site. So I'm not looking for specific customers that are wanting to buy, but moreso visitors that are interested in reading my site daily.
        Manage Flitter is an online tool for Twitter marketing/management. You can use it to find relevant audience for your business, analyze your following, determine the best time to tweet and schedule posts, etc. Personally, I like it more than Hoot Suite.

        The best way to gain Twitter following is to get followed by huge accounts in your niche. So build relationships with influential people, your direct/indirect competitors who already have followers you would like to have.

        Long term soft engagement is enough to get followed by them. Favorite, re-tweet their tweets, reply to their tweets, ask them questions, go to their blogs and share their articles in a tweet including a meaningful comment, compliment, excitement and mention. Do it on the regular basis and they will follow you sooner or later because they value their brand advocates. As soon as an influential person follows you, you will get more exposure and see more followers arrive. Then go to your influential follower's profile and search their followers for popular accounts to build relationships with. They will see that you are followed by the person they follow, so you're sorta endorsed by someone they already trust. So it's easier to get followed by them. Also, when you get followed by popular accounts, your own account is suggested to their new followers by Twitter itself when they click to follow them. Popular accounts get hundreds and thousands of new followers every day so you can get in front of these people. Of course, don't forget to tweet often and keep engaging influencers.
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  • Profile picture of the author JohnGravelle
    Hashtags are not reliable to find new business leads at all, I have never heard anyone even planning to do that!
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  • Profile picture of the author MarkHarnois
    It's ok if you are using hashtags to validate your ideas but that is definitely not the viable way to do a full-fledge research..
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  • Profile picture of the author nazreenmdaud
    Pros and Cons of Using Hashtags

    PROS:
    - It can help you organize your thoughts and content. When you post about a topic or keyword your customers care about, they’ll be able to find you easily.
    - It can help you spread marketing campaigns across multiple platforms, and give you a way to collect feedback from your customers.
    - Using hashtags can help you establish yourself as an authority in your niche, and to connect with other people in your industry.

    CONS:
    - If you use hashtags inappropriately, it can backfire. Improperly researched hashtags are a liability, not an asset.
    - Once you create a hashtag, you cannot control how people use it. You will have to monitor your hashtags for inappropriate content or negative publicity.
    - Overusing hashtags is as bad as not using them at all. If you use too many hashtags or post too often, people may dismiss your content as spam.
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    • Profile picture of the author GGpaul
      Originally Posted by nazreenmdaud View Post

      Pros and Cons of Using Hashtags

      PROS:
      - It can help you organize your thoughts and content. When you post about a topic or keyword your customers care about, they’ll be able to find you easily.
      - It can help you spread marketing campaigns across multiple platforms, and give you a way to collect feedback from your customers.
      - Using hashtags can help you establish yourself as an authority in your niche, and to connect with other people in your industry.

      CONS:
      - If you use hashtags inappropriately, it can backfire. Improperly researched hashtags are a liability, not an asset.
      - Once you create a hashtag, you cannot control how people use it. You will have to monitor your hashtags for inappropriate content or negative publicity.
      - Overusing hashtags is as bad as not using them at all. If you use too many hashtags or post too often, people may dismiss your content as spam.
      Thanks for information that I already know. What the hell happened here when I'd actually get help?
      Signature

      RIP Dad Oct 14 1954 - Mar 14 2015.

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  • Profile picture of the author mikhailblaze
    It's always a standard practice to never put more than three hashtags on your tweets or posts, considering that it will look on regular users.

    That being said, the effectiveness is mainly dependent on your niche. For example, in the field of internet marketing, a lot of marketers are looking to share their content and tips, while there are only a few people looking for them on social media. In news and live events meanwhile, it works well.

    It's best to outreach though, as compared to using the hashtag, which is more like a post and hope for the best method.
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