Any good ideas, anyone?

7 replies
Hi,

I've been using Pinterest successfully for quite some time to promote my travel-related websites and offers.

Now I want to offer Pinterest account management services to small-medium travel businesses, but I'm not sure what is the best way to approach them...

1) Should I publish a Facebook page and run campaigns that target business-owners in the travel industry ?

2) Advertise in Craiglists ? (I'm not even sure how do you advertise in a city / country where you don't live)....

Does any of you have experience with offering social-media account management services to small-medium businesses ? I would really love to hear your tips...

Thanks, Roni
#account manager #good #ideas #pinterest #pinterest accounts #pinterest business #social media manager
  • Profile picture of the author MarkHarnois
    Hey Roni..

    Congrats for making pinterest work! Happy for you..

    I would go with option A, that will give you more volume control..
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    • Profile picture of the author MatthewBass
      It really depends on your market, which from what I've read in this thread is small-medium travel businesses. How do they like to be approached? Where are they currently hanging out? What are they currently buying?

      Secondly, who do you want to do business with? Which travel businesses appeal to you? Which ones have the most sales revenue (i.e. money to spend)?

      I totally understand you wanting to do Facebook marketing, and other forms of online marketing. Once you get the kinks worked out of the funnel it's a huge time saver to acquire new customers.

      However, there's always the old tried and true direct contact method also.

      Make a list of who you want to do business with and contact them directly with something useful that can help them out. (Just like a lead magnet, give them something of high perceived value). Gain some initial trust/reciprocation with them and then ask for the business.

      Since you're in a B2B situation here it's perfectly legal for you to send them an email directly or call them on the phone.
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      • Profile picture of the author jmh777
        I seriously doubt that you'll find many people looking for pintrest things on craigslist.

        You need to directly target people looking for this.
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        • Profile picture of the author fitchmunk
          If you decide to post on Craigslist, you can use a proxy IP address from that particular region in order to post ads from that region.
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      • Profile picture of the author RoniShwartz
        Originally Posted by MatthewBass View Post

        It really depends on your market, which from what I've read in this thread is small-medium travel businesses. How do they like to be approached? Where are they currently hanging out? What are they currently buying?
        That's exactly the problem Matthew... I don't live in America (Which is Pinterest's largest market place), so I'm not familiar with many of the businesses who can become my clients...

        What I do know is that I can give a good bang for the buck to those small-to-medium travel businesses who don't want to spend plenty of money on a permanent employee, or to hire the services of a glitzy agency... I do believe that I can send a significant traffic to their websites and landing pages...


        Originally Posted by MatthewBass View Post

        However, there's always the old tried and true direct contact method also.

        Make a list of who you want to do business with and contact them directly with something useful that can help them out. (Just like a lead magnet, give them something of high perceived value). Gain some initial trust/reciprocation with them and then ask for the business.

        Since you're in a B2B situation here it's perfectly legal for you to send them an email directly or call them on the phone.
        This is, actually, a pretty good idea... I have a fabulous offer to make to them, and since it is perfectly legal to send an eMail at a B2B situation I think I will definitely consider it!

        Thanks, Roni
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  • Profile picture of the author gupta78
    In my suggestion cold calling / directly calling to your potential quality Clients and emailing is batter idea.
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  • Profile picture of the author writeaway
    Actually I would not use any of those options.

    The option that would work best since you are selling your expertise is content marketing.

    Think about it, when you provide a high-quality piece of content to blogs and websites that focus on the needs of small travel-related business owners, you are highlighting your expertise.

    You are essentially selling your knowledge to the quality of your content.

    Your content's quality speaks for itself.

    Content marketing is a very powerful marketing avenue that you should explore.

    If you are having a tough time figuring out which blogs and websites are in your niche, you can do yourself a big favor and hire a virtual assistant from the Philippines, India, Pakistan - you name it.

    Virtual assistants can get a massive list to you and you can also instruct them to filter your list using a wide number of filters like traffic, link quality, so on and so forth.

    Look into using a virtual assistant.

    This is what I do and it just has taken my reach to the next level.
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