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Facebook ADS Manager... How much to charge?

by Iale
11 replies
Hi there, I was wondering if any of you work exclusively on the lines of creating and managing FB ads for clients... if so, how much do you charge?

So, one of my gigs consist of managing FB pages. For some reason, clients have been asking me about giving service around FB ads.

If you're familiar with FB ads, you know it is a different beast in itself... needs attention for tweaking, and creating variations of an ad, etc... Plus monitoring and optimization.

If you do give FB ADS Management as a service...

Do you give a flat fee... or percentage of their total FB budget (for X amount of time it will run)?

What pricing method do you use?

Thank you very much.
#ads #charge #facebook #manager
  • Profile picture of the author Nicole Sakoman
    I was buying once fb ads management... I was paying $1,000/month for unlimited campaigns and products/websites, and I paid all the cost of ads. The guys were serious and confident it looked like they know their job.
    I didn't break even at the end, but I learned a lot from them. They were setting up 10 ads for every campaign. Testing images, then headlines and content at the end.

    They were also selling 1 website/product package, and it was (I think) $150-$300 per month.

    Hope this helps somehow
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  • Profile picture of the author allseowork
    If you dont have experience in the field, charge reasonably. Once you have the expertize you can charge $1000+ for a campaign.
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    • Profile picture of the author wolfmmiii
      Originally Posted by allseowork View Post

      If you dont have experience in the field, charge reasonably. Once you have the expertize you can charge $1000+ for a campaign.
      No...

      If you don't have experience in the field, you shouldn't be charging anyone anything - at all.

      The "fake it till you make it" that's common in these forums should not ever be applied at all - especially when you are charging a real world business for your services.
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      • Profile picture of the author Iale
        Originally Posted by Nicole Sakoman View Post

        I was buying once fb ads management... I was paying $1,000/month for unlimited campaigns and products/websites, and I paid all the cost of ads. The guys were serious and confident it looked like they know their job.
        I didn't break even at the end, but I learned a lot from them. They were setting up 10 ads for every campaign. Testing images, then headlines and content at the end.

        They were also selling 1 website/product package, and it was (I think) $150-$300 per month.

        Hope this helps somehow
        This actually gives me an idea how much people are willing to spend for a manager. Did you get involved in setting up your offer/funnel (where the ad leads to)? Thank you

        Originally Posted by allseowork View Post

        If you dont have experience in the field, charge reasonably. Once you have the expertize you can charge $1000+ for a campaign.
        I actually have experience. Just not sure if it's something I could be proud of by today's standards? (been out of the FB Ads game for over a year I guess. Here's the latest video ad stats I have (recent as in yesterday):



        Originally Posted by wolfmmiii View Post

        No...

        If you don't have experience in the field, you shouldn't be charging anyone anything - at all.

        The "fake it till you make it" that's common in these forums should not ever be applied at all - especially when you are charging a real world business for your services.
        I agree you should not charge anything if you're totally inexperienced. BUT I also think somebody has got to start somewhere -- and based on my experience, you could do better than a lot of business owners out there IF YOU JUST do due diligence. Get some study materials, watch em... and if it's really you're first time... try to budget $5 for a trial ad, just so you can feel the actual setting up of ads. Maybe, try to offer a money back guarantee (on your service fee, not the fee spent on running the ads) on your first projects?
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        • Profile picture of the author wolfmmiii
          Originally Posted by Iale View Post

          I agree you should not charge anything if you're totally inexperienced. BUT I also think somebody has got to start somewhere -- and based on my experience, you could do better than a lot of business owners out there IF YOU JUST do due diligence. Get some study materials, watch em... and if it's really you're first time... try to budget $5 for a trial ad, just so you can feel the actual setting up of ads. Maybe, try to offer a money back guarantee (on your service fee, not the fee spent on running the ads) on your first projects?
          Couldn't disagree more. If you have to "start somewhere", start with your own stuff so when you screw things up, you aren't affecting someone else's business. Purporting to be an "expert" by selling your services when you clearly are not is outright fraud.

          Let me ask you this - are you going to tell your client that you've been "out of the game for a while?" Didn't think so.

          Man, this is the problem with this damn forum anymore. So many damn fakers. You ruin it for those of us who DO know what we are doing.
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          • Profile picture of the author Iale
            Originally Posted by wolfmmiii View Post

            Let me ask you this - are you going to tell your client that you've been "out of the game for a while?" Didn't think so.
            I actually did. But I did not charge anything for this particular client
            (I've already billed him on bigger projects... and this is like, let's say, a "trial service")

            This is just one of the results I gave him:
            356 targeted video views for $ 0.002 each (highest being $ 0.038).

            Now I'm wondering how much I could charge for succeeding campaigns.
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  • Profile picture of the author Freebiequeen1999
    If you are already doing the fb work for your client, add in the ads and charge a bit more for your time
    or you could charge a % of what they are spending on the ads the same as many ppc campaigns

    If you are able to do the graphics you could charge more for that. FB has some strict rules so IMHO you should familiarize yourself
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  • Profile picture of the author nareshkush
    [DELETED]
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    • Profile picture of the author Iale
      Originally Posted by nareshkush View Post

      I was buying once fb ads management... I was paying $1,0000/year for unlimited campaigns and products/websites, and I paid all the cost of ads. The guys were serious and confident it looked like they know their job.
      I didn't break even at the end, but I learned a lot from them. They were setting up 10 ads for every campaign. Testing images, then headlines and content at the end.
      They were also selling 1 website/product package, and it was (I think) $200-$350 per month
      This was posted at the top of the thread... did you mean to say something else or add to this? Thanks.
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  • Profile picture of the author Ertha
    This is quite challenging to specify, sometimes client who know the business would want us to clearly define the ads budget and cost for management.

    So i usually split to 70:30 for small campaign, the ratio can change if the budget is bigger.

    So for example if your client budget is $500 a month i would charge about $140, the bigger ads budget also mean that the campaign should be more complex and target more group as well so you might charge more.
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    • Profile picture of the author Iale
      Originally Posted by Ertha View Post

      ...the bigger ads budget also mean that the campaign should be more complex and target more group as well so you might charge more.
      Wow, this is helpful and actually makes sense. A percentage based fee would be one viable route. Thank you.
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  • Profile picture of the author Ertha
    Yes this way you can be more transparent, as you clearly define the ads budget and management fee since first place.
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