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Facebook page - how to target the right audience

by imakeitwork
4 replies
Hi,
I just created a tutorial how to create a website - from buying a domain to fully working wordpress website. Article series is in a website. Now I want to create a facebook campaign for it.
Target country is United Kingdom. The question is - what keywords would you use, and how would you set up the campaign to get maximum visitors to the site?

Most of my previous ads on facebook were not very effective, but I think I just may use inappropriate keywords for the campaigns. Any tips?
#audience #facebook #page #target
  • Profile picture of the author wolfmmiii
    I'm not sure what you are talking about. Facebook ads don't use "keywords".

    Your best bet is to build a fan page around your brand and then run a "like" campaign to build a fanbase. Once you have a fanbase, share your website content (or snippets of it) on your fan page so you drive traffic to the website.

    Target people who would need your tutorial - my guess is probably mostly males, who have already shown an interest in brands like Warrior+, Warrior Forum, WordPress, Weebly, etc.
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    • Profile picture of the author imakeitwork
      Originally Posted by wolfmmiii View Post

      I'm not sure what you are talking about. Facebook ads don;t use "keywords".

      Your best bet is to build a fan page around your brand and then run a "like" campaign to build a fanbase. Once you have a fanbase, share your website content (or snippets of it) on your fan page so you drive traffic to the website.

      Target people who would need your tutorial - my guess is probably mostly males, who have already shown an interest in brands like Warrior+, Warrior Forum, WordPress, Weebly, etc.
      Sorry, I meant interests, not keywords. Thanks anyway!
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      • Profile picture of the author pororo
        Check what are the interests related to you, you can do that with your own. Just make sure they are really related to your industry.
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    • Profile picture of the author raxiq
      Originally Posted by wolfmmiii View Post

      I'm not sure what you are talking about. Facebook ads don't use "keywords".

      Your best bet is to build a fan page around your brand and then run a "like" campaign to build a fanbase. Once you have a fanbase, share your website content (or snippets of it) on your fan page so you drive traffic to the website.

      Target people who would need your tutorial - my guess is probably mostly males, who have already shown an interest in brands like Warrior+, Warrior Forum, WordPress, Weebly, etc.
      Right. Try to put some website adresses in interests. Go also around keyword entrepreneur
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