Facebook "Like" Ad Campaign - Are those people just as engaged as Organic "Likers"?
I've had relative success with Facebook ads, they have performed best with live events that I've thrown. I did a couple of "like" campaigns in the past and increased my "likes", but did not put as much energy into them as I should have.
Now I want to really grow my audience and in addition to doing some social and traditional PR, I want to run a Facebook Ad campaign for "likes". I know my audience, but my main concern is if I run ads, will those who "like" my page be as engaged as someone who "likes" my page organically?
Does it make a difference as long as it is targeted and I post engaging relevant content or does the interest decline because I actually paid for the "likes" (paid for meaning running a traditional FB ad campaign, NOT buying fake "likes")?
Thanks a bunch in advance!
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