This is How You Run a Facebook "Like" Campaign

56 replies
Folks, this is a very new campaign of mine (just a few days old). I'm promoting a brand new autoblog of mine via Facebook. To do this, I'm building my Facebook page fan base and then driving traffic to the site, which is monetized with Clickbank, AdSense, and also capturing emails.

As you can see in the screenshot below, my "like" campaign is seeing a fantastic 8%+ conversion rate. As a matter of fact, it's now over 10% for the last 24 hours. I'm targeting only the US and my cost per like, overall, is a whopping $0.07 (under $0.05 in the last 24 hours).

My relevance score is a perfect 10 as well.



The secret? Good targeting and good split-testing.

The website (an autoblog, no less) is already seeing traffic and generating income, three days after going live.

I've posted this to show that amazing results can be attained cheaply. If you have any questions, post them in this thread and I'll be happy to answer them.
#campaign #facebook #run
  • Profile picture of the author Realtawk
    cool, I 'm currently going to a teespring training program to try a learn.

    Tried doing it myself. Spend over $100 and didn't make a single sale. Thought i was doing it right. Went into audience insights plugged in age and check page likes and targeted those pages with a relvant and engaged fans.

    But.. obvious not.
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    • Profile picture of the author ZuReviews
      [DELETED]
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  • Profile picture of the author Yao Daniel
    Hey Wolfmmiii,

    First, let me congratulate you for this huge performance and thank you as well for sharing this with us. I've just posted a new thread to ask warriors advices so that I can optimize my campaign. So, yes. I'm lucky to be here.

    Well,
    can you please, tell me how to do the "good split-testing" you're talking about?

    Thanks again.
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    • Profile picture of the author wolfmmiii
      Originally Posted by Yao Daniel View Post

      how to do the "good split-testing" you're talking about?
      Start with a narrowly-targeted campaign and run 5-10 different ads, each with a different image. Let that run for a bit and then watch to see which ones perform best and what demographics are responding. Further reduce your campaign footprint to include only "the best of the best" until you are left with only the top performing ad sets / ads combinations.

      I tend to split my ad sets into Male and Female to more easily track which gender is responding better.

      This can be done for as little as $5/day
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  • Profile picture of the author krnekdo
    @wolfmmiii are you promoting a post or did you choose likes as your goal?
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    • Profile picture of the author wolfmmiii
      Originally Posted by krnekdo View Post

      @wolfmmiii are you promoting a post or did you choose likes as your goal?
      This is a "like" campaign. As of right now, I've spent $27.26 and added 377 US fans to my brand new page, which by the way, dispels the myth I've seen floating around here that you need "social proof" (i.e. fake likes) before real people will like your page.

      And don't forget - my website is actually an autoblog. Even so, people are visiting, clicking ads, and signing up for my list.
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      • Profile picture of the author terinah14
        Originally Posted by wolfmmiii View Post

        This is a "like" campaign. As of right now, I've spent $27.26 and added 377 US fans to my brand new page, which by the way, dispels the myth I've seen floating around here that you need "social proof" (i.e. fake likes) before real people will like your page.

        And don't forget - my website is actually an autoblog. Even so, people are visiting, clicking ads, and signing up for my list.
        Wait, I thought autoblog is dead. Are you using Adsense on your autoblog?
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        askterinah.com

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        • Profile picture of the author wolfmmiii
          Originally Posted by terinah14 View Post

          Wait, I thought autoblog is dead. Are you using Adsense on your autoblog?
          Not at all. However, my autoblogs aren't anything like much of the drek you find here on the forums. Without being told, you'd never know my autoblogs are in fact autoblogs. I use AdSense, ClickBank, CPA, Amazon, and Shopzilla on my autoblogs. I also build email lists.
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  • Profile picture of the author globalexperts
    Good job man! The other technique is promoting a Facebook post on your page with a possibility to get viral. I normally get as low as $0.01 per page like when the posts start to get viral since people are starting to like both my posts and my page.
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  • Profile picture of the author wolfmmiii
    A post like isn't nearly as valuable as a page like though. By liking the page, people are connecting with the page and will see future updates. Liking a post doesn't have that affect.

    Where liking a post DOES help however, is that it can drive traffic. For example, Joe (a fan of yours) likes a post on your page. Joe's friends all see it and click the link, driving traffic.
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  • Profile picture of the author skreenpad
    The website (an autoblog, no less) is already seeing traffic and generating income, three days after going live.
    Very interesting, Would you mind throwing more light on it? Are you generating income from Adsense? is your traffic from FB? i have pages with thousands of likes but not been able to monetize. would greatly appreciate if you could give some inputs.

    Thanks in advance
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  • Profile picture of the author wolfmmiii
    I run several sites that get virtually all of their traffic from Facebook. Some are autoblogs and some are blogs that I update regularly by hand. Depending on the site (and audience I'm trying to reach), I'll monetize with AdSense, Amazon, Shopzilla, or Clickbank.

    I sell advertising and some of my own products on one or two of the sites I own as well.

    A fan page with at least 1000 fans is fully capable of driving lots of traffic to a website. You just have to be laser focused and provide top quality content that the fan base is looking for.
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    • Profile picture of the author skreenpad
      Originally Posted by wolfmmiii View Post

      I run several sites that get virtually all of their traffic from Facebook. Some are autoblogs and some are blogs that I update regularly by hand. Depending on the site (and audience I'm trying to reach), I'll monetize with AdSense, Amazon, Shopzilla, or Clickbank.

      I sell advertising and some of my own products on one or two of the sites I own as well.

      A fan page with at least 1000 fans is fully capable of driving lots of traffic to a website. You just have to be laser focused and provide top quality content that the fan base is looking for.
      Thats Great would you mind pming me your skype? i have 6pages ranging from 3k-480k all genuine users. Greatly appreciate if you could help me.
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      • Profile picture of the author wolfmmiii
        Originally Posted by skreenpad View Post

        Thats Great would you mind pming me your skype? i have 6pages ranging from 3k-480k all genuine users. Greatly appreciate if you could help me.
        I can't really offer one-on-one coaching. That would be something I have to charge for. Feel free to post questions here in the thread.
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  • Profile picture of the author wolfmmiii
    As of today, this same campaign has gotten my page almost 1000 fans and I've spent less than $100. The website is now seeing regular traffic and consistent AdSense and affiliate link clicks.

    With proper planning and execution, the facebook thing is easy.
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  • Profile picture of the author Jodie Davis
    My product is a German-made cuckoo clock I designed and import, targeted at a niche enthusiast group. I started out last year on a whim, running a Kickstarter campaign. Sold 75 of them, then another 70 in a second campaign, solely through my personal reach on Facebook. No ads, just posting to friends who bought and shared.

    Now, with a small inventory of my first design to sell, two more designs on their way from Germany, and an American-finished line under development, I'm putting the marketing pedal to the metal.

    I've been running a video ad so people can immediately see the animation of the clock, targeting conversions, with the goals of people
    1. watching the video of my product
    2. subscribing to my newsletter.

    My conversion rate is 1.19% for the past week, for example.

    Am rethinking this as it is much easier for people to stay on Facebook and like a page, so I can catch more by keeping them there. Then, later, through posts I can entice them to the web site as new clocks become available.

    So, I'm going to use the same ad and just change the objective. Will report back...
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    • Profile picture of the author wolfmmiii
      Originally Posted by Jodie Davis View Post

      Am rethinking this as it is much easier for people to stay on Facebook and like a page, so I can catch more by keeping them there. Then, later, through posts I can entice them to the web site as new clocks become available.
      This is exactly how I drive traffic to several websites I own. Build an audience and then market to that audience via posts. My newest website (the one referenced above) now has just about 1100 fans and I've spent less than $80 to build that fanbase. Engagement is outstanding and my reach is hovering around 40%-50%.

      The site itself is already making money.

      I see so many oddball posts on this forum about using Facebook (even from some so-called "experts") and scratch my head.
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  • Profile picture of the author sourcelinux
    Link to your website or blog in the “About” box on your Facebook Page.
    Use video to get more exposure for your blog.
    #1. Make sure That You have EYE catching content.
    #2. Make it Easy To share your Content on Facebook.
    #3. Create a Facebook Page.
    #4. Join various Facebook Group or Create Your own one.
    #5. Optimize Your Facebook Post.
    #6. Use Facebook Add.
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  • Profile picture of the author wolfmmiii
    @sourcelinux....

    You clearly haven't run a successful Facebook campaign and are simply parroting something you've read.
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  • Profile picture of the author Jodie Davis
    Here are my results after about 24 hours with just one ad:

    This is the ad:
    http://thecuckooclockdesigner.com/wp...1.39.58-PM.png
    It's a video, so I don't want to change the image.
    I will get into Power Editor (don't ask why I can't GRRR!) and change the line below the video image to "Quilt Shop Cuckoo Clock" and get rid of "Home Decor."
    I was experimenting with putting the price/no price in but I think since I'm aiming for just likes I'll leave it without.
    I chose a Lookalike Audience based on visitors to my web site. Surprisingly, I had just tried an audience based on pages that attract my target audience, but that didn't deliver as well. (Was aiming for conversions to a landing page though, not likes.) Added income and interest parameters to that, just U.S. as well.
    Any suggestions are most welcome!
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  • Profile picture of the author wolfmmiii
    I'm not sure I like the idea of videos for a "like" campaign because you are now asking for TWO clicks (one to watch the video and one to "like" the page). I know Facebook is pushing video but getting TWO clicks instead of one can be as difficult as getting 100 clicks.

    There is a reason Amazon pushes 1-click checkout. The difference between 1 click and 2 can be massive. I would try using a high quality image of the clock and change the wording of the ad to promote the page, not the clock.
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  • Profile picture of the author Emilgevor
    I sell shirts on Teespring and Teechip and most of my campaigns are $0.01-$0.03 PPE with 10%+ CTR and 9/10 relevance scores.
    Secret is targeting.Deep research of your niche and your fans and when you'll fond those golden nugget interests you will hit big!
    Tip 1 - Look for high affinity pages
    Tip 2 - Use Audience Intersect
    Tip 3 - Create lookalike audience
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    • Profile picture of the author Tonester
      Great post.
      I'm running a "page like" campaign now, and I'm getting .72 per like. I can see I need to get that A LOT lower. Trouble is I thought I was already laser targeting my audience (MMO) by using interests for that. That is, in MMO people that follow certain gurus, people that follow certain software such as aweber, etc.

      I'm only running 1 campaign though, so I'm probably not doing enough.

      Could you share some insights on laser targeting?

      Thanks
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  • Profile picture of the author wolfmmiii
    Lot's of split testing. I was able to get my cost per like down to $0.04 over the weekend by constant split-testing images, ad copy, and demographics.

    I start by targeting people who are interested in similar brands and websites and then I start splitting down from there. It takes some work but it's well worth it. My brand new Facebook page has over 2000 real fans now and it cost me about $130. The page is driving traffic and clicks to my website.

    My plan is to pour a couple hundred into it to get it to 10,000 likes and then watch it take off from there.
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  • Profile picture of the author sysdev0
    So when you say you're running a like campaign is that your personal strategy or do you only pay if someone likes your page?

    I haven't run a campaign on facebook in awhile.

    EDIT: Also, to touch on your point of asking for two likes. Aren't you asking for two with one like, and also a click through to your site?
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  • Profile picture of the author wolfmmiii
    @sysdev0....

    My "Like" campaigns use the oCPM (Optimized CPM) billing option. I pay per impression.

    Regarding "2 clicks":

    When I'm running my "like" campaign, I'm asking for a single click - the "like". I'll eventually ask for another click (to my website) later on with an eye-catching post that interests the fan. However, in each distinct instance, I'm only asking for one click, which is significantly different than asking for two (view the video + like the page) at the same time.
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    • Profile picture of the author overtonis
      Originally Posted by wolfmmiii View Post

      @sysdev0....

      My "Like" campaigns use the oCPM (Optimized CPM) billing option. I pay per impression.

      Regarding "2 clicks":

      When I'm running my "like" campaign, I'm asking for a single click - the "like". I'll eventually ask for another click (to my website) later on with an eye-catching post that interests the fan. However, in each distinct instance, I'm only asking for one click, which is significantly different than asking for two (view the video + like the page) at the same time.
      which size picture are you using for your like campaign? Are you just pulling from facebook library banner pics or are you specially constructing your pictures just for this like campaign?
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  • Profile picture of the author wolfmmiii
    I use my own pics. I usually buy them from 123rf.com. I size my images at 1200x444.
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    • Profile picture of the author overtonis
      Originally Posted by wolfmmiii View Post

      I use my own pics. I usually buy them from 123rf.com. I size my images at 1200x444.
      man that is not alot of real estate height wise (almost half height of sponsored post). Right now I am working on this in photoshop and this is going to take while to make images look right.
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    • Profile picture of the author batman19
      Originally Posted by wolfmmiii View Post

      I use my own pics. I usually buy them from 123rf.com. I size my images at 1200x444.
      Thanks for the inspiring thread!

      I see that you've been super successful in various niches. So, I imagine that your design eye is pretty tuned in to which images will be successful.

      But when you first started out, how did you go about training that eye? Did you leverage a tool like FPTraffic or Post Planner to find highly engaged content? Was it just over time through split testing?

      Or, do you not even think having an eye for images matters?
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  • Profile picture of the author wolfmmiii
    Just use a larger image and crop it. Takes like 2 minutes.
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    • Profile picture of the author overtonis
      it may be that our niche is really competitive but when we let Facebook optimize and we pay for impressions they basically pull our pants down, stick us in corner and take our money. We found we have to set target bid to reasonable number.
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  • Profile picture of the author wolfmmiii
    I've never gotten a better number when manually setting CPC for a like campaign. oCPM has never steered me wrong.
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  • Profile picture of the author san2hnl
    Ok, this thread inspired me to try experimenting with Facebook ads for the first time and long story short, I'm starting to wonder if Facebook is scamming us. Why aren't any of the people who liked my page engaging with my posts? After running several campaigns for page likes, I haven't noticed ANY increase in engagement on my posts. My "reach" numbers, likes, and comments per post are exactly like they were before I started gaining page likes with these Facebook ads.

    I've also noticed that many of the people who liked my page have nothing in their timeline that suggest that my content would be interesting to them - I mean, I'm getting some really oddball/random likes from people who I never would have suspected would like my content in the first place. I was very specific about my target demographic, but something isn't adding up here.

    Has anyone else noticed the same things in their campaigns?
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  • Profile picture of the author wolfmmiii
    I rely 100% on Facebook for traffic to about a half dozen of my sites. It's also a significant driver for a few of my other sites as well. I've never experienced any issues. As a matter of fact, Facebook, for me, has significantly outperformed my expectations by far.

    If you aren't getting a good response to your content, your content is the problem. It's not engaging enough to elicit a response from your fans.

    Facebook has no reason to scam you. If their platform doesn't produce results, people stop using the platform for advertising. Pretty simple.
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    • Profile picture of the author san2hnl
      Originally Posted by wolfmmiii View Post

      If you aren't getting a good response to your content, your content is the problem. It's not engaging enough to elicit a response from your fans.
      I've considered that - but would't my "reach" numbers be going up still, even if people don't engage with my posts? I've increased my page likes by over 40% this past week and my reach numbers haven't changed at all.

      Am I misunderstanding how "reach" works?

      Anyway, I've googled this issue, and it appears I'm not the only one suspicious of the quality of likes that Facebook is providing for $.
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  • Profile picture of the author wolfmmiii
    You are misunderstanding reach. Reach is determined largely by your engagement. If your engagement is poor (which you have indicated), your reach is also going to be poor.

    I run about two dozen fan pages/online brands. I've also setup about another 30 for others. I have yet to see anything that indicates any type of fraud. Most of my US based likes cost me less than $0.10 each and my reach is typically 30%-50%, sometimes higher. My fans provide plenty of engagement as well.

    Regarding what you've googled: the only people who complain about their results are the ones with poor results. Like I said, what's in it for facebook? What do they have to gain by giving you fake likes?? You need to think things through. There is no upside for Facebook to screw their advertisers.
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    • Profile picture of the author san2hnl
      Originally Posted by wolfmmiii View Post

      You are misunderstanding reach. Reach is determined largely by your engagement. If your engagement is poor (which you have indicated), your reach is also going to be poor.

      I run about two dozen fan pages/online brands. I've also setup about another 30 for others. I have yet to see anything that indicates any type of fraud. Most of my US based likes cost me less than $0.10 each and my reach is typically 30%-50%, sometimes higher. My fans provide plenty of engagement as well.

      Regarding what you've googled: the only people who complain about their results are the ones with poor results. Like I said, what's in it for facebook? What do they have to gain by giving you fake likes?? You need to think things through. There is no upside for Facebook to screw their advertisers.
      Thanks - yeah, I guess what I need to focus on is my engagement numbers then. I'll keep chipping away at it to see if I can make any progress.
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  • Profile picture of the author san2hnl
    @wolfmmiii - sorry, one more question. What do you recommend that I focus on for the time being? Paying for page likes or increasing engagement?

    I suspect the answer is "both", but is there any point in paying for likes right now if I'm getting low per-post engagement?
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  • Profile picture of the author wolfmmiii
    Remember, when you run a "like" campaign, Facebook is going to show your ad to people who are more likely to like your page. That doesn't mean those people are going to engage with yor content, especially if it is poor or uninteresting.

    What you need to do is focus on targeting your "like" ads to the EXACT demographic that would find your info useful. Then, you need to publish posts to your page that those people will find interesting enough to engage with.

    For example, I run a pet site that has 2100 fans that cost me $0.07 each. The content I post revolves around health issues, training ideas, etc. these types of posts are seen as helpful and generate lots of likes and lots of shares. That's what you need to do.
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  • Profile picture of the author Hedgestone
    Thank you Wolf for this post, I just recently started my fanpage and was able to increase my likes and reduce my cost, but no where near the .07 or .05 range like you.

    When laser targeting people on facebook, do you have a rule of thumb on the amount of people you target? Like 1 million, 500,000 or even less?
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    • Profile picture of the author wolfmmiii
      Sorry for the delayed reply. I was in Vegas all week.

      I don't necessarily target numbers. However, I have noticed that audiences under 1mil seem to be cheaper. However, that might be skewed just because of how I target interests.
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  • Profile picture of the author austria
    Banned
    so you are one of the few lucky ones who didnt experience this at all? :

    Facebook Advertisers Complain Of A Wave Of Fake Likes Making Their Pages Useless - Business Insider
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  • Profile picture of the author onehalf
    Have you tried boosting post? If yes, what are the results?
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    • Profile picture of the author wolfmmiii
      Originally Posted by austria View Post

      so you are one of the few lucky ones who didnt experience this at all? :

      Facebook Advertisers Complain Of A Wave Of Fake Likes Making Their Pages Useless - Business Insider
      Nope. That story is hogwash. I'm one of the MANY who hasn't had that experience. I run many different fan pages and assist clients with lots of others. The quality of my fans has never been anything that I've been concerned with.

      When you have a fan base of under 3000, a reach of 2100+ for posts, and consistent traffic to your website that comes from your Facebook page, you can be certain your fans are real:



      Originally Posted by onehalf View Post

      Have you tried boosting post? If yes, what are the results?
      I do occasionally when I want to be sure i get the message out. However, I use it very infrequently.
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  • Profile picture of the author JohnCosmos
    Good tips and impressive results. I encounter a lot of people who think you can't get Likes for pennies unless you target cheap non-US audiences. I've also had similar results- targeted US Likes for .03-.09 w/ 9/10 and 10/10 Relevance on many accounts. Of course, it depends a lot on the niche and goals. I have some accounts that cost dollars per like (but also earn hundreds or thousands per customer). A lot of people don't know what they are trying to accomplish in the first place. This is a good example of testing and targeting earning quality results.
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  • Profile picture of the author Gaje
    Thanks for this thread. I read in a post of yours on a different thread that you use free autoblogging plugins. Which ones do you use and why?
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  • Profile picture of the author TweetSpecialist
    I think Facebook adverts to "likers" of pages in your niche is much more effecient!!
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  • Profile picture of the author RealNinja
    what a great relevance score! perfect 10's. thanks for the great share wolfy
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  • Profile picture of the author yordanov
    wolfy, I tried to target USA likes with CPM for likes, not for impressions, but my record was 0.23 per like. Tell us which option to choose, CPM or CPC?
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  • Profile picture of the author austria
    Banned
    Getting facebook llikes for 0.05 $ - 0.07 $ is extremely expensive,
    and also remember that you must pay again each time you want them to see your updates,
    by obligatory boosting the posts.

    So it's perpetually paying all the time to Facebook.

    That's why so many companies gave up on Facebook and are focusing on Twitter mostly
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  • Profile picture of the author celente
    guys OP is right, FB is not trying to scam you.

    The reason people come here and say it doesnt work is because they try 1 or 2 ads, and fail badly.

    We are getting 2 cent likes, and I have to test, about 130 ads, to get there, and then upscale.

    so you need to realise, TESTING everything is where the real money is, and in my 130 ads, I will usually find a 10cent like campaign, and then keep nailing it down, till I get like 2-3 cents. Then you do well, and upscale.

    My point is, sit in your chair, and get serious about this. Lots of money to be made on facebook.

    sit in your chair, and test, test, test, till you are blue in the testicles.

    That is how you master facebook. Eventually you will find that right ad combination that hits the sweet spot, and you will be like WHOOOO HOOOO!

    But I can tell you this is like a job, you have to test, test, test....and then after that TEST some more.

    Plus we have noted the VIRAL thing kicks off after 1000 fans.

    So, even if you have to spend 20cents per like to get to 1000 fans, that is not much investment.

    Great post OP!!

    So I am off to test more ads....have a great fun filled day guys.
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  • Profile picture of the author stoneseo
    excellent progress of your FB campaign
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  • Profile picture of the author Veromon
    how do you keep that users? what is your bounce rating for users that came from facebook?
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    • Profile picture of the author datermax
      I bought 300 likes on my fun page about Sport. $0.10 each
      Engagement - zero

      I created new profile in FB and start making friends interesting in sport.
      From friends engagement is great.

      Page content the same but engagement is different.
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      +200 dating sites for links exchange/sale. PM

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  • Profile picture of the author Lemosys
    Hello wolfmmiii,

    Thanks to you.shared awesome detail by this forum .its really beneficial for me .by screenshot i can easily cheeked your campaign which you did.
    Signature

    Lemosys Infotech is the leading website development company in India, We are team of dedicated web developer. Hire us to get high level IT services for your Business.

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    • Profile picture of the author Rollmodl
      Here are my thoughts on campaigning for likes. After you get likes then what? Only 2% of Facebook fans will see a fan page post in their timeline so what do you do? Pay again to Boost posts to be seen (People who like your Page or People who like your Page and their friends).You're really paying twice.

      Here is how my Facebook campaign performed in just 30 days:

      - 367,307 people reached.
      - 159,561 views.
      - 1,012 likes.
      - 1,117 shares.
      - 172 comments.

      It averaged $0.01 cost per video view and $0.15 cost per post engagement. What is the difference between doing it this way and campaigning for likes? The campaign will result in $137,475 in ticket sales plus live streaming revenue. This also lowers Facebook advertising cost by collecting emails marketing directly to my audience. I also used a powerful new way to obtain Facebook likes with the same campaign.

      I paid once generating multiple results for less.
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