Quick tip for my fb marketers? - Easiest way to scale your fb campaigns?
--- I call it 'New angel marketing'.
Do some heavy reasearch into your demographic (fb profiles of people who like your niche, fb anaytics and quancast).
Make a list of markets your customers LIKE e.t.c brands, items they buy. Make a massive list of targets that your customers want or are interested in.
Then install fb pixel on cpa or whatever conversion page. Aim to target at least 50 interests in seperate campaigns (must have an ad that breaks even or profitable). Pause what does not convert. Then scale what works. By finding more similar targets and breaking down by states.
This is how you quickly scale one working ad into a lot of cash.