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My Web Design Agency Funnel For Facebook Ads

by Peregrino
5 replies
Greetings and good vibes for everyone ...

** I was looking for information on creating an effective campaign to attract leads to my web design agency, but as I did not find specific information on the subject, I write this post appealing to their knowledge and experience. I made a picture (which fails below) teaching what I think to do. Any suggestion or criticism please, I would be very grateful.

#ads #agency #design #facebook #funnel #web
  • Profile picture of the author savidge4
    I will tell you straight out the approach is terrible. I would suggest you look other avenues of approach aside from a "discount". Everyone and their mother knows you are not offering 50% off. You have low prices. so "Sites starting at $300" would be just as effective ( really even this is not effective ) and in the eyes of the reader more TRUTHFUL.

    You are adverting on a social platform. As such you need to alter your approach to be more "Social" if you were to say "There are 180,000,000 websites in the world is one of them yours?" you no longer are talking discount. You no longer are talking price. You are separating the haves from the have nots. People by nature wand what others have and this starts to play on that.

    I am not going to say even this would be a great approach. but it starts the process of looking for a "different" approach that would be more effective.
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    • Profile picture of the author Peregrino
      Originally Posted by savidge4 View Post

      I will tell you straight out the approach is terrible. I would suggest you look other avenues of approach aside from a "discount". Everyone and their mother knows you are not offering 50% off. You have low prices. so "Sites starting at $300" would be just as effective ( really even this is not effective ) and in the eyes of the reader more TRUTHFUL.

      You are adverting on a social platform. As such you need to alter your approach to be more "Social" if you were to say "There are 180,000,000 websites in the world is one of them yours?" you no longer are talking discount. You no longer are talking price. You are separating the haves from the have nots. People by nature wand what others have and this starts to play on that.

      I am not going to say even this would be a great approach. but it starts the process of looking for a "different" approach that would be more effective.
      Hello savidge4,

      * Before anything i would like to thank your for your time and attention .... I want to give you the reason, because when I thought about giving out the 50 percent, i only had the intention of giving it in basic sites, your approach seems more successful because it leaves them know at the outset whether the project would be in your budget or not.

      * With regard to being more social, what I have thought is this: Im goign to create 3 ads but create them targeted to a specific niche, for example, lawyers, car dealers, pharmacies, etc ... Thanks for giving me the idea of how to approach to them ....

      ** The thing that I have a doubt is when they give click to FB Ad must i direct them to a landing page for a free consultation with a form to take their info to contact them or just to a lading page with the number for them to contact me directly.

      * Thanks again for your time .. good vibes
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      • Profile picture of the author savidge4
        Originally Posted by Peregrino View Post

        ** The thing that I have a doubt is when they give click to FB Ad must i direct them to a landing page for a free consultation with a form to take their info to contact them or just to a lading page with the number for them to contact me directly.

        * Thanks again for your time .. good vibes

        The simple answer here is both. There are those that can wait, and those that want to take action right now. There are "Best Practice" indicators that suggest only leaving one option for contact can reduce overall contact performance by 52%.
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  • Profile picture of the author SteHughes90
    Banned
    I set up my agency 4 years ago, as above... Discounts are not the way to go.

    The type of clients that are turned on by discounts are not the clients you want.

    Offer them more value, throw in some social media training, 6 months of blog posts, set up email collection....

    do this stuff.
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  • Profile picture of the author TrafficFlow
    As an owner of many domains I receive unsolicited emails from web designers all the time who scan lists containing the identity of new domain owners. Many offer to build a website that I pay for only if I like the site. I have not accepted those offers because the ultimate price is never shown in the ads and I don't want to be in the position of feeling guilty if I decide not to buy because the price is too high.

    The only ad that ever got me excited was an ad that indicated that for $69 a month I would get a website that would be managed by the designer who would add new content or articles to the site each month. Unfortunately The designer who sent the ad never returned my call so he did not get the job.

    Hope this helps. You might also offer a free report and free Wordpress training, free SEO consultation, free marketing consultation, etc.
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    I will embed your video on your website with clickable link
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