I found this image to show you how social media should work with anyone in business.
step 1: Create content that is relevant and by doing this you are creating link bait that links back to pages on your website.
Step 2:Find information aggregators as well as distributors of information to link to your content.
Step 3: Convince Sally the socializer to inform their super large network of social media users about this awesome new resource he/she found.
The trick is influencing the influencers in your industry and not try to become the influencer overnight. Why become that person when you can leverage someone who already is there.
it's the 80/20 rule and you should apply this rule to everything. 20% for your effort will bring 80% of results and 20% of your customers will give you 80% of your income.
There is nothing wrong with wanting to make it to the top but until you get there just use other resources and people to help.
I'm going to leave you with this famous quote.
If I have seen further than others, it is by standing upon the shoulders of giants. Isaac Newton
Don't try to become the giant but stand on the shoulders of the giant and you will become even bigger.
Get a Business Loan (you don't need personal credit) and pay the money for other people to do the work.
I got $10,000 from Oak Wood Financial and have done very well and growing my business to $50,000 per month.
Vengile.com is my company.
I hope this helped!