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General or Niche, That is the Question :p

by Peregrino
3 replies
I am creating my first campaign to promote the services of my web design agency, and what i want to know is whether it would be more effective to create a campaign for the general public, so you can reach all type of business like, the lawyer, engineer, etc. or if instead you should create several campaigns targeting each specific niche, one for lawyers, another for engineers, etc ..

** I do know that it is always better to choose for the niches as there is less competition, but on this occasion i don't know what option would be more appropriate.

** What I would like to do is create a campaign for each niche, with landing pages targeted at that niche and then an optin to see a video talking specifically to that niche, and add them to my list so that i could continue sending info to earn more interest and confidence and so could be able to offer my services to them.

What do you guys think about this?

*** Thank you all for your valuable time.
#general #niche #question
  • Profile picture of the author AffEngineer
    DEFINITELY specific.

    I've spent over 100k on FaceBook and I can tell you the more specific the appeal is, the better results you're going to have.

    Experiment with everything though.

    For example, make a campaign specificly for lawyers, split test a bunch of different images in that niche and target lawyer specific interests. Eg, events/clubs/associations/universities etc that lawyers are connected to.

    Good luck!

    - Mateen
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    $82,000 in 19 Days, Say What?!
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  • Profile picture of the author kianjenn
    Targeting niches will be more effective, but also more time consuming. If you think the whole process through, it should all work out well. I don't know about those landing pages, as it kinda seems like too much, but you could offer specific solutions for each branch and put it in subpages.
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  • Profile picture of the author onehalf
    Experiment. I suggest do ads on general public then try again the next day with the specific niche. For example: Make 1 ad for general public, make another that targets people who has interest on web design and others who have been in the field on web design, etc.
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