Lazy Followers On My Social media accounts Help!

15 replies
Hi,
I have a problem with marketing on social media.I have few thousands people on my pinterest and twitter accounts,but...almost nobody click on my links to landing page or blog.
I'm in weight loss niche and I heard that is great for that niche.I added my free ebook,articles,inphographics and nothing is going on.What can I do?Anyone had the same problem?


Thank You
#accounts #followers #lazy #media #social
  • Profile picture of the author laurencewins
    It's a great niche but it's very overloaded with people who are selling products and services to others, and willing buyers for such services. Breaking into that industry is very difficult to do.
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  • Profile picture of the author Denise Hall
    Like Laurence said, the market might be too saturated. But the problem might also be that you're not offering something they want OR you're not engaging them enough to get them to click.
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  • Profile picture of the author nmwf
    Twitter clicks are indeed hard to get. But I wonder where your followers came from. If they were purchased -- and I'm not saying they are -- they're probably not real people. #justsayin
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  • Profile picture of the author Startupily
    yah the people following you are most probably bots.

    also, utilize email marketing to get people to read your content and then purchase. offer them a few pages free so they can see what you have to offer and then make them pay.

    also the way you market the ebooks and the info should be good.
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    • Profile picture of the author Pablotti
      No I didn't buy this traffic.I'm finding them by searching on pinterest.I'm mean I follow peopole how like other weight loss staff.The same with twitter.

      So its free traffic.

      People pin my boards but not many of them clicking my links.
      Or maybe it is not buyers traffic ?
      What do you think?
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  • Profile picture of the author mani222
    Banned
    The smartest social media marketers know that automation is essential for growing their accounts.
    But because automation best practices are still a mystery to some people, I wrote these 6 rules of social media automation.
    Break them at your own risk!
    1-Don't Automate Everything
    2-Only Automate Your Posts
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    4-Automate a Mix of Content Types
    5-Automate Your Evergreen Content
    6-Maintain a Live Presence to Respond
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  • Profile picture of the author JohnCosmos
    There are a couple variables I'd look at: 1- which has been mentioned in previous comments is follower quality. A LOT of active looking Twitter accounts are bots, and a lot of Pinterest Accounts are obviously marketing accounts that are not real people or at best very lame attempts are creating personas. it's more obvious in some ways than others, and some times you can't tell. On Twitter, I have many accounts with 20,000 or more authentic followers that don't get that many engagements (relatively). So you could have a few thousand legit followers who don't do much.

    2. Post quality and engagement. Obviously the quality and engagement potential of what you are sharing matters. Then there are factors like: what pictures are you using on Twitter (all your tweets have pics, right?)? Do you use hashtags effectively? Do you mention and interact with other accounts? on Pinterest do you re-Pin things from other accounts? Do you have boards that aren't directly related to what you are selling? Do you have more relevant, and less-commercial boards? Are you giving other people reasons to re-Pin your stuff and share you links? When you look at your niche try to be creative about being broader. As an example, if I'm trying to sell social media consulting services I'm not searching and following "social media" keyword accounts beyond influencers and engagers- that's not my buyer audience. And you can't always go by followers of the accounts you want to mimic. Accounts might not be authentic or might have a different purpose for following that account. Also, there are accounts that will follow anyone and not do anything. It's pretty easy to get a couple thousand real followers manually, but then you have to try to find the right ones.
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    I'm a Professional Social Media Manager at BELIEVE Social. I specialize in authentic social media posting and engagement. I am available for hire- WSO here: Full Service, Affordable Social Media Plans for Business and Branding , but I truly enjoy talking and sharing free tips and thoughts- That's what being social is all about! sales@believesocial.com

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  • Profile picture of the author kurtbai
    people are immune to weight loss offers, I suggest to switch to other related narrower niche, and use automation tools to keep your social activity consistent and fun
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    • Profile picture of the author JohnCosmos
      Originally Posted by kurtbai View Post

      people are immune to weight loss offers, I suggest to switch to other related narrower niche, and use automation tools to keep your social activity consistent and fun
      There might be something to this first point, and I will leave some of it for the next comment. It might not be the right offer, and/or you might need to look somewhere else in the niche to connect. Or maybe weight loss IS the target but there are a few different ways to get there that will appeal to people in different ways.
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      I'm a Professional Social Media Manager at BELIEVE Social. I specialize in authentic social media posting and engagement. I am available for hire- WSO here: Full Service, Affordable Social Media Plans for Business and Branding , but I truly enjoy talking and sharing free tips and thoughts- That's what being social is all about! sales@believesocial.com

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  • Profile picture of the author meteorite
    I believe that you got the followers in organic way. So, they followed you for some reason. What was it? These people might be aspiring to reduce weight and may be looking upon you for inspiration. Are you giving enough inspiration to your followers. Follow an 80/20 approach when it comes to promoting your landing page. You can send one promotional tweet after sharing 4 posts that are inspirational.
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    • Profile picture of the author JohnCosmos
      Originally Posted by meteorite View Post

      I believe that you got the followers in organic way. So, they followed you for some reason. What was it? These people might be aspiring to reduce weight and may be looking upon you for inspiration. Are you giving enough inspiration to your followers. Follow an 80/20 approach when it comes to promoting your landing page. You can send one promotional tweet after sharing 4 posts that are inspirational.
      Good points. You definitely have to keep directly promotional updates to a minimum and focus on inspirational and/or interaction. This has probably already been said, but you need to share and communicate, give people a reason for continuing to follow you and care about what you have to say.

      I was thinking about one of my brands while reading this thread. Going back to " they followed you for some reason. What was it?"

      I have a health/fitness brand and after running it and using insights/analytics (use them!) I discovered only certain types of posts really got engagement. In this case it was basically food-related, pretty pictures of food, delicious looking diet stuff, etc. My followers hated exercise, hated bodybuilding, etc, but diet/food popped with them. You have to be able to adjust. I have a biz partner and he was feeding them edgier stuff and fitness babes, etc and I had to basically say" Dude, stop. They HATE that stuff (he was posting what HE wanted to see or what he thought people wanted instead of what they actually TOLD us they wanted). " I mean it wouldn't make sense to post stuff over and over that had 0.2% reach and no engagement, when we would post other things with 10x+ the reach and lots of natural engagement without really trying.
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      I'm a Professional Social Media Manager at BELIEVE Social. I specialize in authentic social media posting and engagement. I am available for hire- WSO here: Full Service, Affordable Social Media Plans for Business and Branding , but I truly enjoy talking and sharing free tips and thoughts- That's what being social is all about! sales@believesocial.com

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      • Profile picture of the author Pablotti
        Originally Posted by JohnCosmos View Post

        Good points. You definitely have to keep directly promotional updates to a minimum and focus on inspirational and/or interaction. This has probably already been said, but you need to share and communicate, give people a reason for continuing to follow you and care about what you have to say.

        I was thinking about one of my brands while reading this thread. Going back to " they followed you for some reason. What was it?"

        I have a health/fitness brand and after running it and using insights/analytics (use them!) I discovered only certain types of posts really got engagement. In this case it was basically food-related, pretty pictures of food, delicious looking diet stuff, etc. My followers hated exercise, hated bodybuilding, etc, but diet/food popped with them. You have to be able to adjust. I have a biz partner and he was feeding them edgier stuff and fitness babes, etc and I had to basically say" Dude, stop. They HATE that stuff (he was posting what HE wanted to see or what he thought people wanted instead of what they actually TOLD us they wanted). " I mean it wouldn't make sense to post stuff over and over that had 0.2% reach and no engagement, when we would post other things with 10x+ the reach and lots of natural engagement without really trying.

        Thanks,very good advice
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  • Profile picture of the author Alex Byhovtsov
    It's good that you share ebooks, infographics and the stuff like that. But don't forget to somwhow vary the content and not only sell your products.
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  • Profile picture of the author jogunn
    Don't oversell your products - especially since you are in the weight loss niche - people will tune you out after a while. Try sharing engaging content that may be related to weight loss and the health industry but not pushing your product. If people establish your worth as someone that is an expert in the field, rather than someone just trying to sell something to them, they will be more apt to click on the links that you are sharing for your ebook/product.

    You can also get in touch with someone who can create graphics for you to share that are inspirational and include your handle on them.
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  • Profile picture of the author blogza68
    Did you purchase followers?
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