How to Generate Leads from Social Media?
I hope you are having a great week!
I want to share my experience on how to get leads from Social Media platforms, which are mostly free. This is all about interaction (not PPC), so it WILL require some time and effort. But the results are AMAZING. Here are my stats from yesterday, just through free social media traffic: Screenshot by Lightshot
The main point here is to become a person of value. That's achieved by giving away your knowledge for free and becoming somebody magnetic. I've seen tons of people trying to push products or services into others, and that's not how it works in my opinion.
If you go to a successful people's party, you'll find they are there making friends. Networking is much more natural. Nobody is trying to sell anything. They are just being friendly and helping each other out. You need to become somebody trustworthy and likeable to your audience. When somebody needs a business opportunity or they want access to your product, they'll ask themselves "Who do I Know, Like and Trust?", and you will be the next logical step.
So back to social media, the main point is to share value. Cross-promotion (that is turning a post into a video, or an image from Pinterest into a Tweet) can work wonders, so you can use the same content over and over again, which is completely fine. You can also use a tool called Buzzsumo.com to find the most popular content in your niche and share that
Once you have created a following, you need a system in place to capture those leads and turn them into potential customers or associates. For an example of a leadmagnet and a funnel you can go to hernanvazquez.com and check it out.
As you will see there, I have a lead magnet in place and then I keep creating rapport with the people that signup via follow up emails. I just give away tons of free value and leads come at me, naturally.
A good image, a good cover, a good picture in your social media profile, it all adds up to the trust you inspire on others, but at the end of the day you'll need to share value, create a following, and capture those leads to turn them into customers.
I'd like to know how you guys are using social media to bring new leads and business to your opportunities as well!
Thanks for your time
Have a great one!
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